Google Analytics 4: Introduction and Update
Posted: Sun Jan 19, 2025 5:33 am
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Google Analytics 4: Introduction and Update
As a business owner, it’s important to use data to your advantage. Using tools like Google Analytics can help you better understand your customers and maximize the value of your marketing efforts. However, to get the fullest picture possible, you may want to consider upgrading from traditional Universal Analytics to Google Analytics 4.
Formerly known as App + Web, Google Analytics 4 is a new property that you can use for both websites and apps. It uses advanced machine learning models to measure and understand data, ultimately providing more detailed and comprehensive insights into your entire customer base and campaigns.
In this article, we'll explain what Google Analytics 4 is, how it hungary phone number data from Universal Analytics, and some of the benefits of using it. Then, we'll walk you through how to set it up in four easy steps.
Let's get started!
Table of Contents view
What is Google Analytics 4?
The-Google-Analytics-dashboard-4.jpg
Simply put, Google Analytics 4, also known as GA4, is a new property of Google Analytics. As a premise, Google Analytics was born around 2005. The most popular and commonly used version, Universal Analytics, was released in 2012. Last year, Google introduced App + Web in beta , which is now Google Analytics 4.
GA4 is the next generation of tracking and measurement data. As explained in the Google Analytics 4 launch blog (released in October 2020), its primary goal is to provide marketers with “smarter insights to improve your marketing decisions” and help you achieve a better return on investment (ROI).
A primary focus of Google Analytics 4 is to prioritize privacy-first tracking and artificial intelligence (AI) for predictive tracking and cross-channel measurement. If you’re familiar with Universal Analytics, you may also know that some data is missing from reports due to cookie consent options required by privacy laws, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Simply put, Google Analytics version 4 includes machine learning processes to help businesses get more complete pictures of their audience and customer base. Previously, this wasn't always possible because some site visitors choose to opt out of the use of cookies and data sharing.
This system is built on the same platform as App + Web, which was initially released in 2019. The main focus and focus is on cross-channel data and “events,” making it easier to follow the user journey across devices from start to finish (or from first visit or acquisition to final conversion and retention).
What's new in Google Analytics 4 and what are its benefits?
There are many benefits to using Google Analytics 4 for your business, as it introduces a wide range of new features. One of the biggest benefits is that you can use a Google Analytics 4 property for a website, an app, or both at the same time.
Instead of relying on “hits” for each page, the new Google Analytics 4 uses machine learning to measure data, as well as predictive tracking and conversion modeling to make hypotheses about site traffic and visitor behavior based on current data. It comes as a new Insights feature that highlights key information for marketers.
Google Analytics 4 gives you more control over your data, including more options for personalization and ad optimization. It also helps you anticipate some of the future actions your customers might take. It uses predictive metrics and automatically alerts you to rising demands and emerging trends in your data, making it easier to discover new audiences and identify ways to improve your site's customer journey and experience.
Another important advantage of Google Analytics 4 is that it can work without cookies or identifying data. As mentioned, this is becoming increasingly important as privacy laws become more stringent.
To fully appreciate the many benefits of Google Analytics 4, it is important to understand the new capabilities and features it introduces. More specifically, it is helpful to consider how it compares to the Universal Analytics property, since that is the one you are most likely familiar with.
GA4 vs Universal Analytics: Key Differences
There are a variety of differences between these Google Analytics properties that are worth considering before upgrading to Google Analytics 4. Understanding the key ways they differ can help you use the new version of Analytics to your advantage.
Among the most important differences is the ability to use each property. You can use Universal Analytics only for websites while with Google Analytics 4, you can collect data for a website, an app, or both platforms at the same time.
Ultimately, this means you can develop a more complete picture of customer behavior throughout their experience with your brand because Google Analytics 4 can help you understand and predict behavior across devices and channels.
However, that's not the only change. Let's take a closer look at some of the other key differences.
Reports and User Interface (UI)
One of the biggest differences between Universal Analytics and Google Analytics 4 data collection and presentation is the type of reports you can access. With traditional analytics, data is organized into three levels: Account , Property, and View , while with GA4, data is organized into just two: Account and Property .
In Google Analytics 4, views are replaced by what the platform calls “data streams.” There can be up to 50 data streams for each property. If you have both websites and apps, you can push data to a single property.
Google Analytics 4: Introduction and Update
As a business owner, it’s important to use data to your advantage. Using tools like Google Analytics can help you better understand your customers and maximize the value of your marketing efforts. However, to get the fullest picture possible, you may want to consider upgrading from traditional Universal Analytics to Google Analytics 4.
Formerly known as App + Web, Google Analytics 4 is a new property that you can use for both websites and apps. It uses advanced machine learning models to measure and understand data, ultimately providing more detailed and comprehensive insights into your entire customer base and campaigns.
In this article, we'll explain what Google Analytics 4 is, how it hungary phone number data from Universal Analytics, and some of the benefits of using it. Then, we'll walk you through how to set it up in four easy steps.
Let's get started!
Table of Contents view
What is Google Analytics 4?
The-Google-Analytics-dashboard-4.jpg
Simply put, Google Analytics 4, also known as GA4, is a new property of Google Analytics. As a premise, Google Analytics was born around 2005. The most popular and commonly used version, Universal Analytics, was released in 2012. Last year, Google introduced App + Web in beta , which is now Google Analytics 4.
GA4 is the next generation of tracking and measurement data. As explained in the Google Analytics 4 launch blog (released in October 2020), its primary goal is to provide marketers with “smarter insights to improve your marketing decisions” and help you achieve a better return on investment (ROI).
A primary focus of Google Analytics 4 is to prioritize privacy-first tracking and artificial intelligence (AI) for predictive tracking and cross-channel measurement. If you’re familiar with Universal Analytics, you may also know that some data is missing from reports due to cookie consent options required by privacy laws, such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA).
Simply put, Google Analytics version 4 includes machine learning processes to help businesses get more complete pictures of their audience and customer base. Previously, this wasn't always possible because some site visitors choose to opt out of the use of cookies and data sharing.
This system is built on the same platform as App + Web, which was initially released in 2019. The main focus and focus is on cross-channel data and “events,” making it easier to follow the user journey across devices from start to finish (or from first visit or acquisition to final conversion and retention).
What's new in Google Analytics 4 and what are its benefits?
There are many benefits to using Google Analytics 4 for your business, as it introduces a wide range of new features. One of the biggest benefits is that you can use a Google Analytics 4 property for a website, an app, or both at the same time.
Instead of relying on “hits” for each page, the new Google Analytics 4 uses machine learning to measure data, as well as predictive tracking and conversion modeling to make hypotheses about site traffic and visitor behavior based on current data. It comes as a new Insights feature that highlights key information for marketers.
Google Analytics 4 gives you more control over your data, including more options for personalization and ad optimization. It also helps you anticipate some of the future actions your customers might take. It uses predictive metrics and automatically alerts you to rising demands and emerging trends in your data, making it easier to discover new audiences and identify ways to improve your site's customer journey and experience.
Another important advantage of Google Analytics 4 is that it can work without cookies or identifying data. As mentioned, this is becoming increasingly important as privacy laws become more stringent.
To fully appreciate the many benefits of Google Analytics 4, it is important to understand the new capabilities and features it introduces. More specifically, it is helpful to consider how it compares to the Universal Analytics property, since that is the one you are most likely familiar with.
GA4 vs Universal Analytics: Key Differences
There are a variety of differences between these Google Analytics properties that are worth considering before upgrading to Google Analytics 4. Understanding the key ways they differ can help you use the new version of Analytics to your advantage.
Among the most important differences is the ability to use each property. You can use Universal Analytics only for websites while with Google Analytics 4, you can collect data for a website, an app, or both platforms at the same time.
Ultimately, this means you can develop a more complete picture of customer behavior throughout their experience with your brand because Google Analytics 4 can help you understand and predict behavior across devices and channels.
However, that's not the only change. Let's take a closer look at some of the other key differences.
Reports and User Interface (UI)
One of the biggest differences between Universal Analytics and Google Analytics 4 data collection and presentation is the type of reports you can access. With traditional analytics, data is organized into three levels: Account , Property, and View , while with GA4, data is organized into just two: Account and Property .
In Google Analytics 4, views are replaced by what the platform calls “data streams.” There can be up to 50 data streams for each property. If you have both websites and apps, you can push data to a single property.