Digital advertising investment options for industrial companies
Posted: Sun Jan 19, 2025 5:31 am
1. Adwords
This is an advertising investment system designed by Google, which is based on offering companies the possibility of including their advertisements in the multinational's search engine.
Thus, for a certain price, the advertiser has the possibility of having their website or product appear in the top positions of the search engine in a simple and direct way.
This advertising investment is an excellent option for industrial companies , singapore email list for example, that want to sell or improve the sales of a certain product. Thus, the most interesting possibilities offered by Adwords are:
Ability to increase web traffic significantly
Remarkable results in a long period of time
Possibility of managing the advertising campaign with complete self-management
2. Banners
A banner ad consists of the implementation of a graphic advertising piece on the website of a company or organization. Its main objective is to increase the advertiser's web traffic. To do this, it is important to analyze where this advertising investment is to be made: it must be on a website with high-quality content, specialization or that has good web traffic.
This is a very important nuance to highlight since if a company advertises on a website with little impact , the results they will obtain will be very little beneficial.
With the consolidation of new technologies, banners have become a form of advertising investment that, when used appropriately and in an eye-catching manner, can achieve the objective of attracting traffic to our website and establishing contact with our potential clients.
Marketing Automation-1
3. Social media campaigns
Social media allows us to establish direct contact with our clients. In addition to consolidating the relationship with them, it is very important to know how to attract new and potential clients. It is vital to know which social network our buyer persona is on and, based on this, choose the best option for our advertising investment.
3.1. LinkedIn Ads
The professional network par excellence, focused on the B2B sector, offers a series of advertising tools such as Sponsored Content or Inmail, which allows you to create highly segmented ads to reach your buyer persona, either through content or by leaving a message in the inbox of this social network.
In addition, it also contains the Text Ads tool , a perfect option if you want to generate more traffic to your website. Once the ad is created, you can:
Choose the direction you want users to go to once they have clicked on the ad
Add title (max. 25 characters), text (max. 75 characters) and image to your campaign
Choose the display format: horizontal, box or long
Plus, with the conversion tracking available in LinkedIn Ads, you can measure all your campaigns perfectly. You'll understand the number of leads your ads reached or the ROI generated.
3.2. Facebook Ads
This social network has a great tool called Business Manager. Thanks to it we can launch advertising campaigns or manage company fan pages .
Business Manager allows you to choose from a wide variety of options to best segment your advertising investment, in order to get as close as possible to your buyer persona. Preferences such as interests, location , retargeting or custom lookalike audiences .
Next image-3
4. Track the results of your paid campaigns
Once the advertising investment has been completed, it is important to know the results obtained from it. Did it work? This is why tracking exists, which is based on monitoring our online paid campaign to know the essential data of our investments and how to improve them for the future.
Thanks to this system, for example, we can find out which platform users come from. Do they mostly come from LinkedIn? Or has the Facebook Ads campaign been more important? Thus, later, with the web analysis tool we are using, tracking will allow us to know where the visit comes from and if it finally converts, to which channel we can attribute it.
Campaign tracking is a very important concept that cannot go unnoticed. Sometimes we see companies that do not focus their marketing strategies properly or are not clear about the conversion rate of the products they advertise. Therefore, this step becomes very important in any online marketing strategy.
This is an advertising investment system designed by Google, which is based on offering companies the possibility of including their advertisements in the multinational's search engine.
Thus, for a certain price, the advertiser has the possibility of having their website or product appear in the top positions of the search engine in a simple and direct way.
This advertising investment is an excellent option for industrial companies , singapore email list for example, that want to sell or improve the sales of a certain product. Thus, the most interesting possibilities offered by Adwords are:
Ability to increase web traffic significantly
Remarkable results in a long period of time
Possibility of managing the advertising campaign with complete self-management
2. Banners
A banner ad consists of the implementation of a graphic advertising piece on the website of a company or organization. Its main objective is to increase the advertiser's web traffic. To do this, it is important to analyze where this advertising investment is to be made: it must be on a website with high-quality content, specialization or that has good web traffic.
This is a very important nuance to highlight since if a company advertises on a website with little impact , the results they will obtain will be very little beneficial.
With the consolidation of new technologies, banners have become a form of advertising investment that, when used appropriately and in an eye-catching manner, can achieve the objective of attracting traffic to our website and establishing contact with our potential clients.
Marketing Automation-1
3. Social media campaigns
Social media allows us to establish direct contact with our clients. In addition to consolidating the relationship with them, it is very important to know how to attract new and potential clients. It is vital to know which social network our buyer persona is on and, based on this, choose the best option for our advertising investment.
3.1. LinkedIn Ads
The professional network par excellence, focused on the B2B sector, offers a series of advertising tools such as Sponsored Content or Inmail, which allows you to create highly segmented ads to reach your buyer persona, either through content or by leaving a message in the inbox of this social network.
In addition, it also contains the Text Ads tool , a perfect option if you want to generate more traffic to your website. Once the ad is created, you can:
Choose the direction you want users to go to once they have clicked on the ad
Add title (max. 25 characters), text (max. 75 characters) and image to your campaign
Choose the display format: horizontal, box or long
Plus, with the conversion tracking available in LinkedIn Ads, you can measure all your campaigns perfectly. You'll understand the number of leads your ads reached or the ROI generated.
3.2. Facebook Ads
This social network has a great tool called Business Manager. Thanks to it we can launch advertising campaigns or manage company fan pages .
Business Manager allows you to choose from a wide variety of options to best segment your advertising investment, in order to get as close as possible to your buyer persona. Preferences such as interests, location , retargeting or custom lookalike audiences .
Next image-3
4. Track the results of your paid campaigns
Once the advertising investment has been completed, it is important to know the results obtained from it. Did it work? This is why tracking exists, which is based on monitoring our online paid campaign to know the essential data of our investments and how to improve them for the future.
Thanks to this system, for example, we can find out which platform users come from. Do they mostly come from LinkedIn? Or has the Facebook Ads campaign been more important? Thus, later, with the web analysis tool we are using, tracking will allow us to know where the visit comes from and if it finally converts, to which channel we can attribute it.
Campaign tracking is a very important concept that cannot go unnoticed. Sometimes we see companies that do not focus their marketing strategies properly or are not clear about the conversion rate of the products they advertise. Therefore, this step becomes very important in any online marketing strategy.