Search engine marketing: how does NS approach it?
Posted: Sun Jan 19, 2025 5:23 am
The Search committee of the DDMA focuses on promoting the field of search engine marketing in the Netherlands, through knowledge sharing and education. In the context of knowledge sharing, we therefore highlight the activities in the field of search engine marketing at organizations in the series 'Search engine marketing at….'. WSPA , Nuon , Het Rode Kruis , Wereld Natuur Fonds and UPC have already been discussed.
From business controller to online channel management
Jan Willem's experience and love for figures and statistics came from his role as business controller at NS . In that role, he was involved in business buy benin whatsapp number database economic processes, which pushed him in the direction of online. For over a year now, he has been co-responsible for the design of all (online) channels that NS uses. Real multichannel management.
He plays an important role in optimizing the layout and structure of the website. NS is a public service organization and that ensures that people are always looking for specific information: direct sales play a less important role. Partly for that reason, Jan Willem's focus is mainly on perfecting the usability and navigation structure of the NS website. Channeling 'customers' to the right information on the website has high priority. Of course, insight into web analytics is crucial in this. The company uses Digital Analytix (comScore) and Google Analytics as a source for web analytics .
From business controller to online channel management
Jan Willem's experience and love for figures and statistics came from his role as business controller at NS . In that role, he was involved in business buy benin whatsapp number database economic processes, which pushed him in the direction of online. For over a year now, he has been co-responsible for the design of all (online) channels that NS uses. Real multichannel management.
He plays an important role in optimizing the layout and structure of the website. NS is a public service organization and that ensures that people are always looking for specific information: direct sales play a less important role. Partly for that reason, Jan Willem's focus is mainly on perfecting the usability and navigation structure of the NS website. Channeling 'customers' to the right information on the website has high priority. Of course, insight into web analytics is crucial in this. The company uses Digital Analytix (comScore) and Google Analytics as a source for web analytics .