Why Use Pixels, Tags & Cookies?
Posted: Sun Jan 19, 2025 5:16 am
There are several upsides to using tracking pixels. The main benefit? Gaining insider knowledge about your website visitors and their behavior with your site. You can serve more targeted messaging based on a particular visitor’s previous engagement or behavior with your site. The information saved in the cookie can be used to show the visitor specific landing pages, as well as to use retargeting ads to get a visitor to perform a desired action.
Tags also properly attribute advertising programs and increase advertising effectiveness. By helping you attribute things like sign ups, button clicks and sales to a specific ad, you can better optimize your advertising for the best performers.
Lastly, you can use and place tags in a variety of different ways and places. Websites, blogs, emails, and applications are all places where tags can be used, allowing for a more flexible way to send tailored messages. This also allows you to gain a more holistic view of how your users interact across your properties.
How to Implement
Implementation is fairly easy. A company, advertiser, or third iran phone number list party generates a pixel or snippet of code for your site. Your or your website admin would add the code to your site. When a user visits your site, that pixel drops a cookie. Depending on what you’re using or tracking, different creative would then show to the visitor based on his or her previous history with your site.
Tools to help
Because you’ll most likely have to place multiple tags on your website to track for different events, vendors, etc., there are many tools out there to help you manage and track all of your tags. Below are some helpful tools.
Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well.
Google Tag Assistant – Helps you track and troubleshoot tags that are currently firing on your website.
Google Tag Manager – Helps you to manage multiple tags by placing one super tag on your website.
DFA – (DoubleClick for Advertisers) – Advertising tool to help manage your online advertising efforts. Tags placed on your website would feed information into the platform to help track creative performance.
Before you get started, plan what you want to track with your pixels and what information you need for your cookies to be most effective. With just a few online tools, and you can start tracking what people like on your site and determine which ads are effective in no time.
Build, send and track emails that look
Tags also properly attribute advertising programs and increase advertising effectiveness. By helping you attribute things like sign ups, button clicks and sales to a specific ad, you can better optimize your advertising for the best performers.
Lastly, you can use and place tags in a variety of different ways and places. Websites, blogs, emails, and applications are all places where tags can be used, allowing for a more flexible way to send tailored messages. This also allows you to gain a more holistic view of how your users interact across your properties.
How to Implement
Implementation is fairly easy. A company, advertiser, or third iran phone number list party generates a pixel or snippet of code for your site. Your or your website admin would add the code to your site. When a user visits your site, that pixel drops a cookie. Depending on what you’re using or tracking, different creative would then show to the visitor based on his or her previous history with your site.
Tools to help
Because you’ll most likely have to place multiple tags on your website to track for different events, vendors, etc., there are many tools out there to help you manage and track all of your tags. Below are some helpful tools.
Google Analytics – The most important tool for not only tracking tags, but your general website traffic as well.
Google Tag Assistant – Helps you track and troubleshoot tags that are currently firing on your website.
Google Tag Manager – Helps you to manage multiple tags by placing one super tag on your website.
DFA – (DoubleClick for Advertisers) – Advertising tool to help manage your online advertising efforts. Tags placed on your website would feed information into the platform to help track creative performance.
Before you get started, plan what you want to track with your pixels and what information you need for your cookies to be most effective. With just a few online tools, and you can start tracking what people like on your site and determine which ads are effective in no time.
Build, send and track emails that look