Bidding Like a Pro? How to Use Bidding Strategies in Google AdWords
Posted: Sun Jan 19, 2025 5:14 am
The flexible version of the enhanced CPC. AdWords automatically increases (up to +30%) or decreases (up to -100%) bids based on the likelihood that a click will lead to a conversion. This bidding strategy is applicable to both campaigns and ad groups. An interesting bidding strategy when your focus is on achieving as many conversions as possible, but you still want to keep some control over the bids. Now that the enhanced CPC is also applicable to ad groups, you can set the automatic bids only for the best performing ad groups within a campaign.
Location of target search page
Automatically adjusts bids for a top position (1-3) or position on the first page. This bidding strategy is especially interesting for securing top positions on brand-related keywords. It is advisable to set a maximum CPC bid, in order to maintain some control over the bids.
Also set in advanced buy belize whatsapp number database options that bids are not automatically increased if the campaign is limited by budget, this way you prevent your budget from running out even faster. Also do not increase bids for keywords with a low quality score (lower than 4), because you always pay more for these than for keywords with a high quality score.
Target CPA
The flexible version of Conversion Optimizer with a target CPA. This bidding strategy automatically sets bids based on an average CPA target, to achieve as many conversions as possible within this CPA. Use this bidding strategy for lead campaigns and when you have a clear maximum cost per conversion in mind.
Location of target search page
Automatically adjusts bids for a top position (1-3) or position on the first page. This bidding strategy is especially interesting for securing top positions on brand-related keywords. It is advisable to set a maximum CPC bid, in order to maintain some control over the bids.
Also set in advanced buy belize whatsapp number database options that bids are not automatically increased if the campaign is limited by budget, this way you prevent your budget from running out even faster. Also do not increase bids for keywords with a low quality score (lower than 4), because you always pay more for these than for keywords with a high quality score.
Target CPA
The flexible version of Conversion Optimizer with a target CPA. This bidding strategy automatically sets bids based on an average CPA target, to achieve as many conversions as possible within this CPA. Use this bidding strategy for lead campaigns and when you have a clear maximum cost per conversion in mind.