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Salesforce: Technology at the Service of Marketing

Posted: Sun Jan 19, 2025 5:12 am
by nurmohammadhasan0
It would be nearly impossible to develop a 360° international marketing strategy without the tools needed to segment, automate, and create tailored workflows for each market.

One of our favorite tools is Salesforce Marketing Cloud , which allows you to list of maldives consumer email create 360° marketing campaigns using different channels and personalized messages to guide your target step by step towards the moment of purchase. The interaction with our audience can also be bidirectional: we can monitor the conversation and measure and optimize every interaction.

Marketing Cloud also has various sub-clouds such as Journey Builder, Email Studio, Datorama, Social Studio and more, which allow us to launch campaigns on different channels to reach users during the five stages mentioned above.

journey construction

Key points for developing an international marketing strategy designed for the tourism sector
Travel companies must adapt to an increasingly global market characterized by fierce and aggressive competition. It goes without saying that they need to grow beyond borders, but it is not enough: they need to create an international brand strategy that maintains the brand essence, protects the user experience and maintains a 360° vision.