A quick way to review Shopping
Posted: Sun Jan 19, 2025 5:12 am
As PPC professionals, we are responsible for developing efficient digital advertising strategies and delivering optimized results. It is essential to know how Google AdWords campaigns performed last year and what can be done differently this year to improve.
With all the reports available, it should be easy, but one of the problems with the AdWords platform is that it doesn't offer insights in a simple and aggregated way. In contrast, smarter ecommerce's Orbiter tool is focused on helping Google Shopping analysts and account managers solve this problem.
Data is often not readily available, but is decentralized, difficult hungary phone number library to access, or difficult to fully understand. Orbiter works around Google Shopping and Adwords , allowing you to have a global view of AdWords KPIs, gather information, and make data-driven decisions in a visual way, without much effort. Some of the things you can do with Orbiter are:
View year-over-year campaign performance on a seasonal heatmap .
Quickly identify strategic achievements and areas for improvement by product category and brand.
Highlight emerging trends of brands included in an online store.
Interact with data in a simple way to learn.
Table of contents
The Big Data Problem
Orbiter Seasonal Heat Map
Orbiter Search and Shopping Performance Trees
The Big Data Problem
There is a huge disconnect between the way information is available to account managers and our brains’ ability to process that information. Humans did not evolve to easily understand excel spreadsheets of 1000 or more rows. Campaign information can be scattered across multiple screens or tables, nested hierarchically, sliced by time periods, or all of the above together. This reality makes it very difficult or even impossib
With all the reports available, it should be easy, but one of the problems with the AdWords platform is that it doesn't offer insights in a simple and aggregated way. In contrast, smarter ecommerce's Orbiter tool is focused on helping Google Shopping analysts and account managers solve this problem.
Data is often not readily available, but is decentralized, difficult hungary phone number library to access, or difficult to fully understand. Orbiter works around Google Shopping and Adwords , allowing you to have a global view of AdWords KPIs, gather information, and make data-driven decisions in a visual way, without much effort. Some of the things you can do with Orbiter are:
View year-over-year campaign performance on a seasonal heatmap .
Quickly identify strategic achievements and areas for improvement by product category and brand.
Highlight emerging trends of brands included in an online store.
Interact with data in a simple way to learn.
Table of contents
The Big Data Problem
Orbiter Seasonal Heat Map
Orbiter Search and Shopping Performance Trees
The Big Data Problem
There is a huge disconnect between the way information is available to account managers and our brains’ ability to process that information. Humans did not evolve to easily understand excel spreadsheets of 1000 or more rows. Campaign information can be scattered across multiple screens or tables, nested hierarchically, sliced by time periods, or all of the above together. This reality makes it very difficult or even impossib