The media relations specialists knew that

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Adding a touch of personalization can go a long way in making it very clear you’re taking the pitch seriously, and also that you’re just two people having a conversation. (Wouldn’t you rather reply to someone you get a good first impression from?) In a recent study, we sent 100 pitch emails, half with personalizations and half without them, asking for quotes to include in an article. We found that personalized emails received a higher rate of positive-sentiment responses. Replies to personalized emails were 83.3% positive compared to replies to non-personalized emails, which were 60% positive.


We had a feeling this was the case because we get responses like this one from israel consumer mobile number list writers at Bustle and HubSpot, respectively: “I have to commend you for great PR tactics here. I open so few of these, much less respond, so mentioning my cat AND sending a pic of yours AND including info that’s relevant to my beat gives you an A++. “ “Thanks for reaching out and showing OutKast some love. This is actually the only time I've ever responded to a pitch email.


” the former writer loved cats and the latter writer loved Outkast because they followed them on Twitter. If you have a list of target publications or writers you’d like to reach out to, make sure you’re: Following them on social channels to start building connections and getting a sense of who they are as people Keeping tabs on their recent writings, not only for research purposes but to see if anything personally resonates with you that you can remark on There’s no need to dig up stuff they’ve posted in the past — that’s when things start to get weird.