Remember back in the day? You used a dirty word at home and got a scolding. The same trick at school got you five minutes 'in the corner'. And if you had an old-fashioned teacher, you got the tip to rinse your mouth with green soap. In SEO we also know words that you are actually no longer allowed to say. Well, of course it is still allowed, but most of them are discarded, cliché, tend towards or are absolute spam and are therefore better left alone.
Link Building
The term 'link building' is one from before the Google Penguin update. For those who are not completely familiar with this term: the Google Penguin Update focuses on web spam and specifically link spam. In the past, you could buy links on a large scale and profit buy azerbaijan whatsapp number database from it in the organic results. Penguin (finally) put an end to these practices. Websites that manipulated their link profile in one way or another were mercilessly punished or penalized.
This turn of events by Google has also given the term link building a bad taste. It refers to the time when SEO agencies and link builders started requesting or exchanging links for your website, in order to collect as many links as possible and achieve a higher ranking.PageRankto achieve. Anyone who now tells a (good) SEO that he really should start link building this year will hopefully get a strange look in return and be warned of the possible consequences.
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