Advantages and Differences Between Lead Scoring and Lead Nurturing

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Furthermore, lead nurturing, as the Pardot world points out , aims to create a bond of trust between the user and the company where the latter positions itself as a source of relevant information, building that relationship that potential customers desire. It also wants to accompany the user in the purchasing process and position the company as the best option when making a decision compared to the competition.



Having clarified both concepts, let's now describe the differences that distinguish list of latvia consumer email them through the advantages that each of them can bring to our company.



Advantages of lead scoring
1. Methodology shared by the Sales and Marketing team , thus facilitating the flow of potential customers towards the sale.

2. Increase the effectiveness of your sales team by focusing only on the most qualified leads.

3. It helps to analyze the quality of leads and know which ones are closest to purchasing.

4. It allows you to segment your database , but also to classify new users who enter through your lead generation strategy.

5. Increase the effectiveness of your marketing actions , as they will be based on the buyer journey and, therefore, oriented to what the user needs at any given moment.

6. It is useful to activate marketing automation actions , allowing you to activate nurturing workflows based on a user's interest in our products or services.

Lead ScoringSource: Workana