How to promote your book for free?
Posted: Sun Jan 19, 2025 4:25 am
After a long time, you've finally written and published your first book. Your baby and the life's work that you've been thinking about for a long time, writing about for even longer, and you can't really boast about the speed of publishing and releasing your work to the light of day. But you've finally done it, finished it all, and now what?
Before you start writing a new book, it's a good idea to sell at least a few copies of your existing one and introduce your work to the public. But how do you do that? You've barely scraped together the money to self-publish your book because all the publishers have turned you down, saying they're not accepting new manuscripts until further notice.
So what can you do to ensure that, once your book is finally out in estonia whatsapp list open, it doesn't end up forgotten as just another failed work by a self-published author? If your book isn't going quite as you planned, don't worry. It doesn't have to be a lack of quality or writing talent. It's usually a combination of various circumstances that boil down to the following:
The author doesn't know enough about marketing.
The author is afraid or dislikes self-promotion
The author does not have enough financial resources that he/she believes are needed to do the marketing properly.
The author lives under the delusion that it is enough to publish something, and that the audience will happily run over and can't wait to read what has been published.
Of course, these problems, no matter how big, tragic and impossible they may seem from your perspective, are not insurmountable and all it takes is a little knowledge and taking the initiative to change things. Are you willing to invest some time and effort into promoting your book?
7 ways to promote your book for free
book-1
Blog and social networks
Although most authors have their own personal blog, which is understandable since they love to write, you would be surprised how few of them use social media. Many have open social media accounts but don't know what to do with them and don't use them to their full potential.
If you write a blog and you've also written a book, then you have all the material for social media you want, you just have to use it. Make an effort! Choose a few quotes from the book and turn them into cool posts.
Offer your audience a few short excerpts from your book. Talk a little about the writing, the inspiration, the process of creating the book. Discuss both the pros and cons of being a writer and the writing process.
Shoot a short video, boomerang, insta story or even a YouTube video to connect with your audience. Whatever you do, you can't go wrong but don't just post random posts, waste time and never mention your book once.
Email marketing
Marketing is only expensive if you choose to do so. Email marketing is a great way to connect with your existing readers who follow you on your blog, but it also helps in gathering new ones who, in addition to your blog, may be interested in your book.
Why not send out promotional emails, letting readers know about your new book, offering them a free excerpt to see what it's all about, and perhaps a discount if they order the book in the next few days?
Create a newsletter and start communicating with your audience regularly, sending them news and content, not just when you publish a new blog post. Take advantage of all the benefits of email marketing because it's a free, yet still quite powerful method of content marketing.
Before you start writing a new book, it's a good idea to sell at least a few copies of your existing one and introduce your work to the public. But how do you do that? You've barely scraped together the money to self-publish your book because all the publishers have turned you down, saying they're not accepting new manuscripts until further notice.
So what can you do to ensure that, once your book is finally out in estonia whatsapp list open, it doesn't end up forgotten as just another failed work by a self-published author? If your book isn't going quite as you planned, don't worry. It doesn't have to be a lack of quality or writing talent. It's usually a combination of various circumstances that boil down to the following:
The author doesn't know enough about marketing.
The author is afraid or dislikes self-promotion
The author does not have enough financial resources that he/she believes are needed to do the marketing properly.
The author lives under the delusion that it is enough to publish something, and that the audience will happily run over and can't wait to read what has been published.
Of course, these problems, no matter how big, tragic and impossible they may seem from your perspective, are not insurmountable and all it takes is a little knowledge and taking the initiative to change things. Are you willing to invest some time and effort into promoting your book?
7 ways to promote your book for free
book-1
Blog and social networks
Although most authors have their own personal blog, which is understandable since they love to write, you would be surprised how few of them use social media. Many have open social media accounts but don't know what to do with them and don't use them to their full potential.
If you write a blog and you've also written a book, then you have all the material for social media you want, you just have to use it. Make an effort! Choose a few quotes from the book and turn them into cool posts.
Offer your audience a few short excerpts from your book. Talk a little about the writing, the inspiration, the process of creating the book. Discuss both the pros and cons of being a writer and the writing process.
Shoot a short video, boomerang, insta story or even a YouTube video to connect with your audience. Whatever you do, you can't go wrong but don't just post random posts, waste time and never mention your book once.
Email marketing
Marketing is only expensive if you choose to do so. Email marketing is a great way to connect with your existing readers who follow you on your blog, but it also helps in gathering new ones who, in addition to your blog, may be interested in your book.
Why not send out promotional emails, letting readers know about your new book, offering them a free excerpt to see what it's all about, and perhaps a discount if they order the book in the next few days?
Create a newsletter and start communicating with your audience regularly, sending them news and content, not just when you publish a new blog post. Take advantage of all the benefits of email marketing because it's a free, yet still quite powerful method of content marketing.