1. What is Strategic Marketing?
Carrying out a B2B strategic marketing plan is essential to choose truly profitable actions that meet business objectives. Its main mission is to establish lines of action for each of the departments and find the perfect business opportunity . The key formula to optimize our investment to the maximum and ensure business growth.
It's a great starting point, but crafting it in a way that's truly effective for thailand email list your business is no easy task. Where do we place strategic marketing? To help you understand it better, let's say that this process would take up the first steps when developing a marketing plan .
Strategic marketing
Operational marketing
Application
Analysis
This first phase of research and strategic decision-making can determine the success or failure of our company's activity, hence its great importance. At this point, strategic marketing would be responsible for:
Analyze our environment to detect opportunities in the market.
Determine the state of our business health to know where we are starting from and where we want to go with our strategy.
Prioritize the most appropriate actions to boost the growth of our business.
2. Why do strategic marketing in B2B environments?
The need to invest in a strategic marketing plan becomes even more present in B2B environments.
Why? As you may know, purchasing processes in B2B companies are generally much longer and more complex than in B2C models. Marketing and Sales teams need to make a greater effort to detect the needs of our potential clients at each stage of their journey.
Having a strategic marketing plan establishes a proven methodology for both departments: it speeds up decision-making and provides business stability and security. The peace of mind of knowing that your next actions are a safe bet. Knowing that your next strategy responds to the needs of your business, that you are taking advantage of your competitive advantages and market opportunities.
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If you are still not convinced, I have compiled 4 key reasons why you should invest in a B2B strategic marketing plan:
Reduces risks and uncertainty. The ability to make better decisions improves when industries are prepared and anticipate market movements.
Eliminate unnecessary expenses. Many companies in the sector admit to having expenses in their budgets that could have been reduced with better organization when allocating resources.
Working under a common methodology. Very important in B2B companies where the alignment between the different departments of the company (Marketing, Sales, Logistics) requires a roadmap, a common path, a shared strategy that unites their efforts towards business objectives.
Many companies do not develop it. Yes, this is also one of the reasons. Developing it automatically becomes a competitive advantage. You have identified the rising trends, so you are already well on your way!
“Strategy, timing and opportunity are the high peaks of marketing. Everything else is just hills.” – Al Ries
3. How to make a strategic marketing plan for B2B?
To ensure that your strategic marketing plan is complete, here are all the details you need to analyse, and it is important to take into account whether your company belongs to the B2B sector . The data you obtain through these three steps will set the path for your next strategy.
1. FIRST STEP: Analyze your business health level
Do you know the current state of your company? Where is it at? What needs to be strengthened? Where are your competitive advantages? To answer these questions, there are certain business performance and health indicators that you should calculate. These metrics will help you establish the starting point for your B2B strategic marketing plan.
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