an editorial line is a specific idea that the publisher – chinese overseas australia phone number data in this case you with your page – has (or should have) about what they intend to publish and what they definitely don’t.
strategy : before starting, it is important to be clear about the objectives of your facebook page and the resources available. in terms of budget, but also creative materials, time, human resources, etc.
so that you can choose the right type of ad, structure your posts, and optimize your advertising and sponsorship results.
you need to know what topics will be the focus of your facebook page's communication. how often they will be published, what tone of voice , etc.
the editorial line helps you not to get lost, to stay faithful to your vision and not to publish the first things that come along.
i found this very useful infographic on facebook strategy that can help you with some valuable tips on how your content should be on your facebook page:
facebook strategy infographic easy web marketing nicola onida
5. don't add contacts randomly
one of the worst things you can do for your facebook strategy!
adding contacts you don't know just to increase your number of friends is a procedure that is strongly discouraged. as well as unproductive for the facebook strategy.
yet it happens often. you receive a friend request from a person you don't know but who has several friends in common with you, you don't think twice and accept it. and then you invite them to like your page.
you just made a mistake.
first of all, you have given access to all the information contained in your private profile to a person you do not know: posts, personal data and photos.
additionally, do the same with your friends who have selected the “show to friends of friends” option, exposing their personal information as well.
many unwary people add a large number of people belonging to the same network, thus gaining “credibility” for each mutual friend they obtain.
how useful do you think this new unknown contact can be to your sales and brand authority ?
tip to improve your facebook strategy : forget about vanity metrics. grow your fans naturally. if this requires effort, that’s another story. but it will be easier to get people who are actually interested in what you do to buy your products.
