Statistics for the first month of work
Posted: Sat Jan 18, 2025 6:57 am
Since the customer was satisfied with the result, we continued our cooperation. However, we decided to immediately change the strategy for the second month of work. As planned, we tested all the combinations, found the best ones and now decided to include a quiz. Since some competitors used this method, and we had successful experience working with this direction.
And at the end they asked to leave their contacts in order to receive a cost estimate in response. Of course, when the customer contacted the client, he spoke about approximate values, since for a switzerland phone number list more accurate determination it was necessary to go to the site and take more detailed measurements. This stage, for us, was the second in the funnel.
When we launched the quiz, literally from the very first applications we started getting a lead price of 90 rubles. But given our previous experience, we understood that it would most likely go up further. But a week passed, and the values did not change. There were small jumps in the second and third weeks, but in the end the price remained at the initial value. As a result, over the month we received the following indicators:
Number of leads - 84 pcs.
Average price per lead - 92 rubles
With such statistics, we were already counting only on scaling and long-term cooperation with the client, but…. The client said that he wanted to suspend cooperation. For us, of course, this was unexpected. The quality of our applications was excellent, sales were going. What was the problem then?
The answer turned out to be quite simple - too many orders. In addition to our applications, the customer also received word of mouth sales, and there simply weren't enough hands to do the work. Therefore, it was decided to stop advertising campaigns so as not to waste budgets, since there was simply no time to process the applications.
And at the end they asked to leave their contacts in order to receive a cost estimate in response. Of course, when the customer contacted the client, he spoke about approximate values, since for a switzerland phone number list more accurate determination it was necessary to go to the site and take more detailed measurements. This stage, for us, was the second in the funnel.
When we launched the quiz, literally from the very first applications we started getting a lead price of 90 rubles. But given our previous experience, we understood that it would most likely go up further. But a week passed, and the values did not change. There were small jumps in the second and third weeks, but in the end the price remained at the initial value. As a result, over the month we received the following indicators:
Number of leads - 84 pcs.
Average price per lead - 92 rubles
With such statistics, we were already counting only on scaling and long-term cooperation with the client, but…. The client said that he wanted to suspend cooperation. For us, of course, this was unexpected. The quality of our applications was excellent, sales were going. What was the problem then?
The answer turned out to be quite simple - too many orders. In addition to our applications, the customer also received word of mouth sales, and there simply weren't enough hands to do the work. Therefore, it was decided to stop advertising campaigns so as not to waste budgets, since there was simply no time to process the applications.