SEO strategies for industrial companies
Posted: Sat Jan 18, 2025 6:42 am
While many websites struggle to attract as much traffic as possible, companies in the industrial sector must focus on getting highly qualified traffic in order not to harm their conversion rates.
Web positioning , widely known as SEO ( Search Engine Optimization), basically consists of adapting the content and other characteristics of a website to the requirements of the major search engines (Google, Bing and Yahoo, iraq email list in that order). The more optimized a website is, the more likely it is to appear in the first results of each search engine after a user's query.
Why SEO is important for B2B industrial companies
In a world where the digital transformation of industrial companies is becoming increasingly important, it is important to work on the channels for acquiring traffic to the corporate website. These acquisition channels can be either paid (online advertising, Google Ads, Social Ads) or organic positioning, such as SEO. While paid strategies are focused on short-term traffic for a certain period of time, organic positioning is more expensive to obtain but its traffic is of higher quality and long-term.
Nowadays, it is essential for the industrial sector to establish SEO strategies to reach potential customers . The current behavior of users is to constantly search for information on the Internet to resolve any type of doubt, including those with technical and complex terms such as those that usually surround industrial production companies. Currently, the vast majority of websites invest part of their time in improving their positioning in search engines to attract organic traffic. Even so, the reality for companies in the industrial sector is that their SEO positioning strategies are different from those of other sectors. Their target traffic must be much more specialized or qualified in order to expand the capture of leads or another marked objective. Instead of a strategy focused on a large search volume, it must be a strategy focused on quality keywords, leaving the search volume in the background.
If your company also operates or intends to sell abroad, the SEO strategy must be especially specific to support the company's internationalization.
Web positioning , widely known as SEO ( Search Engine Optimization), basically consists of adapting the content and other characteristics of a website to the requirements of the major search engines (Google, Bing and Yahoo, iraq email list in that order). The more optimized a website is, the more likely it is to appear in the first results of each search engine after a user's query.
Why SEO is important for B2B industrial companies
In a world where the digital transformation of industrial companies is becoming increasingly important, it is important to work on the channels for acquiring traffic to the corporate website. These acquisition channels can be either paid (online advertising, Google Ads, Social Ads) or organic positioning, such as SEO. While paid strategies are focused on short-term traffic for a certain period of time, organic positioning is more expensive to obtain but its traffic is of higher quality and long-term.
Nowadays, it is essential for the industrial sector to establish SEO strategies to reach potential customers . The current behavior of users is to constantly search for information on the Internet to resolve any type of doubt, including those with technical and complex terms such as those that usually surround industrial production companies. Currently, the vast majority of websites invest part of their time in improving their positioning in search engines to attract organic traffic. Even so, the reality for companies in the industrial sector is that their SEO positioning strategies are different from those of other sectors. Their target traffic must be much more specialized or qualified in order to expand the capture of leads or another marked objective. Instead of a strategy focused on a large search volume, it must be a strategy focused on quality keywords, leaving the search volume in the background.
If your company also operates or intends to sell abroad, the SEO strategy must be especially specific to support the company's internationalization.