Promotion of a comfort-class residential complex from a developer in Ulyanovsk

[sohanuzzaman57]

We launch quizzes on almost all of our projects, as they allow us to significantly increase the number of leads to the developer's sales department. At the same time, the cost of the application is low. To do this, we develop and implement a combination of "quiz + correctly selected RK strategy + special offer".

Using our case for a residential project in Ulyanovsk as an example, we will show how we use quizzes in our projects.


About the project
This is a comfort-class residential project from a philippines phone number list developer in Ulyanovsk, which includes 8 houses. We have been running the project since 2018
.

The agency's task is to generate monthly requests from social networks according to the established plan.


Project challenges

Ulyanovsk is a small city with a population of 625,000 people. In such cities, the audience burns out very quickly - on average in a month. After that, it becomes difficult to bring leads at the same price. The cost of a lead from advertising gradually increases.


We had budget restrictions - 70 thousand rubles.



Targetings


We targeted:

— for people who fell into the “Real Estate” interest category,

- for parents with children,

— Look-a-like audiences — the audience that is similar to users who have already left a request on the site,



Vkontakte was also used by:

— audiences of interested buyers

Interested audience - a VKontakte setting so that the system itself selects the audience that is most likely to be interested in the offer.