How to align Content Marketing and Lead Generation

[Mitu100@]

Learn the importance of generating useful content for each stage of the sales or marketing funnel.»

Those of you who follow this blog will surely have read us say on many occasions that creating content without a strategy is useless. That's right. Most of the time when a company is generating content and it doesn't help to generate potential clients, it's because there isn't a good model to align content marketing and lead generation .

In other words, it's not that the content doesn't work to convert, it's just that many times we are asking for the wrong type of conversion considering the phase of the buying cycle in which the reader is or we are not offering the information they need to continue advancing in the funnel.

In this article I buy argentina whatsapp number database will review some concepts:

What is the Purchase Cycle?
Customers go through different stages in the buying cycle. In the first stage, customers need information on how to satisfy their needs or achieve a challenge. Actually, in all phases of the buying cycle, customers are looking for information. However, in the first phase of the buying process, they may be more confused and have a harder time finding an answer to what they are experiencing or need, and therefore, it is the best phase to provide them with content. After this, they will look for information to compare the different options that can satisfy their needs, and in the end, they will decide who to buy from (preferably from our company).