Partner with other brands

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A marketing partnership is when two or more brands strategically collaborate to achieve a goal. To be successful, both companies must have an overlapping target audience segment.

For example, female skate collective GRLSWIRL recently collaborated with women's sports brand Roxy.

They created an e-commerce campaign for co-branded products:

GRLSWIRL and Roxy e-commerce campaign
And the partnership extended to a relevant buy bahamas number database content marketing series called “Skate Diaries”:

Roxy & GRLSWIRL "Skate Diaries" YouTube Thumbnail
The purpose of these retail products was to increase Roxy's physical sales. (GRLSWIRL may receive a commission.)

But the goal of the smaller brand's campaign was likely to increase traffic and brand awareness through its partnership with Roxy.

Since both brands focus on sports and women's apparel, they were a perfect marketing match.