Email Marketing Best Practices: Electronic Receipts

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If you look closely, you can see a notepad with email forms underneath the Sailor Boy Pilot Bread box (Source: Wikimedia Commons )

Even with new technologies like chatbots and virtual assistants, there's still nothing better than personal human interaction.

Assuming you have some kind of physical presence, you have a great opportunity to attract new followers in a beautiful and natural way.

You can ask for email addresses during checkout, set up a kiosk with tablets, or even put out a good old stack of sign-up cards. If someone is already interested enough in your brand to physically visit your store, there’s a good chance they’ll be willing to share their email address and become a subscriber, too. Especially if you sweeten the pot with a coupon or a chance to win a prize.

"Once you get that email," Gilman says, "you'll have benefits of using a turkey phone number list a database that will allow you to see customers' offline purchases and online purchases, giving you a better idea of ​​what they like."

3. Electronic receipts

Sample electronic receipt from the Transaction Tree

Paper receipts - stuffed into wallets, hidden in drawers, thrown in the trash... and for what? The ink fades after a few months anyway, and millions of trees are cut down every year to support this dying practice.

The solution is e-receipts, or e-receipts, or paperless receipts. Not only are they eco-friendly, but they also give email marketers a great way to grow their subscriber list.

Sure, when someone makes a purchase online, they get an electronic receipt, but you should also set up your in-store shopping to offer this option. Customers still want to have a record of their purchase in case they need to make a return, exchange, or sign up for a warranty, and they can get that record electronically by simply providing their email address.

Gilman says dotmailer customer Fred Perry went from collecting about 100 emails a week to 3,000 after introducing electronic receipts in his stores.

“80% of Fred Perry customers now choose e-receipts in 32 stores worldwide,” he adds.

These email receipts translate to a lot of new subscribers, but it's a good idea to offer an easy opt-out option so you don't bombard customers with marketing emails when all they want is a receipt.

4. Reviews
Email Marketing Best Practices: Totally Satisfied

It is better not to fill out the questionnaire under duress.

Consumers want to be heard. Especially when they've had a bad experience, but hopefully also when they've had a great experience.

You can make it easier for your customers to share their experience by offering surveys. It’s best to attach these surveys to an email receipt or as a pop-up when a visitor leaves your website. You can get subscribers by asking for an email address to fill out a survey, but surveys also give you the opportunity to learn more about your existing subscribers.

Very few people (to my knowledge) fill out surveys for fun, so you should add some sort of incentive, such as a discount on a future purchase or entry into a sweepstakes.

An added bonus to surveys is that you can use demographic information to gain a deeper understanding of your customer base.

As Gilman notes, surveys are a versatile tool for email marketers.

“If you choose to send welcome emails to new people who join your list, this is a good time to gather information about the type of content they are interested in receiving,” he says. “Or, if you want to get customer feedback on your brand and products, show you care, and set up future communications, a feedback survey is ideal.”

5. Social media giveaways