All employees are actively involved in creating value for the company.
Posted: Sat Jan 18, 2025 5:49 am
Managers must weigh the risks of not being on LinkedIn against the benefits.
By reaching out to your entire business ecosystem, they can share their vision and get closer to your company’s stakeholders. They humanize your brand by participating in conversations. They also have a role to play by leading by example, especially if LinkedIn is a tool your employees need to develop the company’s business.
Just as we talk about employee promotion , which managers want to implement in their company, it seems necessary to make them aware that they have a role to play as promotion leaders to create a dynamic and virtuous circle of online presence.
Sellers
A salesperson will build his professional credibility by becoming a thought leader for his audience and his industry by sharing information: insights, new technical solutions, case studies, economic information, etc.
You will be identified as a reliable and credible resource that can be contacted when a need arises or a tender is posted.
LinkedIn becomes both a prospecting and loyalty tool . You can be in continuous conversation with all your clients and prospects, regardless of physical meetings. The tool multiplies the opportunities for conversation. It is a fantastic forum to keep in touch with your contacts.
Employees
Just because they are not salespeople does not mean they are not france whatsapp shopping data involved in sales. For example, an expert can share their knowledge of a process, technology or method on LinkedIn. This knowledge, visible to all customers, reinforces the credibility and trust of the company and therefore of the salesperson, whose job is to meet the needs of their customers.
All employees are also involved in recruiting , even if they are not part of the HR department. By being present on LinkedIn and participating in conversations, they represent the company and help make the employer brand more attractive to potential candidates.
I can go into detail about the benefits of having an online presence on a platform like LinkedIn for every employee, regardless of their position or role. Every professional, whether in a managerial or executive position or as an employee, regardless of the department or sector of activity, will benefit from creating a digital professional identity card to carry out their work and develop their career.
Professional influence and digital leadership are now part of the job. So master LinkedIn and join the conversation.
Article translated from French
Guest article. Appvizer occasionally hosts experts. Independent of the Appvizer editorial team, they share their personal experiences and opinions. The statements in this article are those of the author and do not reflect the opinions of Appvizer.
Transparency is a core value at Appvizer. As a media outlet, our goal is to provide our readers with useful and quality content, on which Appvizer can sustain itself. That's why we invite you to discover our remuneration system
By reaching out to your entire business ecosystem, they can share their vision and get closer to your company’s stakeholders. They humanize your brand by participating in conversations. They also have a role to play by leading by example, especially if LinkedIn is a tool your employees need to develop the company’s business.
Just as we talk about employee promotion , which managers want to implement in their company, it seems necessary to make them aware that they have a role to play as promotion leaders to create a dynamic and virtuous circle of online presence.
Sellers
A salesperson will build his professional credibility by becoming a thought leader for his audience and his industry by sharing information: insights, new technical solutions, case studies, economic information, etc.
You will be identified as a reliable and credible resource that can be contacted when a need arises or a tender is posted.
LinkedIn becomes both a prospecting and loyalty tool . You can be in continuous conversation with all your clients and prospects, regardless of physical meetings. The tool multiplies the opportunities for conversation. It is a fantastic forum to keep in touch with your contacts.
Employees
Just because they are not salespeople does not mean they are not france whatsapp shopping data involved in sales. For example, an expert can share their knowledge of a process, technology or method on LinkedIn. This knowledge, visible to all customers, reinforces the credibility and trust of the company and therefore of the salesperson, whose job is to meet the needs of their customers.
All employees are also involved in recruiting , even if they are not part of the HR department. By being present on LinkedIn and participating in conversations, they represent the company and help make the employer brand more attractive to potential candidates.
I can go into detail about the benefits of having an online presence on a platform like LinkedIn for every employee, regardless of their position or role. Every professional, whether in a managerial or executive position or as an employee, regardless of the department or sector of activity, will benefit from creating a digital professional identity card to carry out their work and develop their career.
Professional influence and digital leadership are now part of the job. So master LinkedIn and join the conversation.
Article translated from French
Guest article. Appvizer occasionally hosts experts. Independent of the Appvizer editorial team, they share their personal experiences and opinions. The statements in this article are those of the author and do not reflect the opinions of Appvizer.
Transparency is a core value at Appvizer. As a media outlet, our goal is to provide our readers with useful and quality content, on which Appvizer can sustain itself. That's why we invite you to discover our remuneration system