Video Marketing: 8 Tips for Successful Videos
Posted: Sat Jan 18, 2025 5:41 am
Home > Content marketing > Video marketing: 8 tips for successful videos.
Today, video marketing has become a key element in digital marketing strategies. To improve the impact and reach your target with a seductive message and a dynamic presentation, just a few effective measures to keep in mind during the production phase.
Tips for doing video marketing
Before we begin, a quick clarification: when we talk about video marketing , we are referring to the use of audiovisual files (videos, basically) to achieve a series of objectives within our marketing strategy. It is about including video in our cayman islands email list content strategy to bring a plus of freshness and novelty. These videos can be distributed through corporate social networks or used within landing pages or email marketing campaigns, etc.
The use of video marketing has become very common in most businesses. The report " The State of Video Marketing 2019 " by Wyzowl reveals that 87% of companies have used video as a marketing tool in the last year, and 83% have recognized that these videos have obtained a good ROI. In addition, almost 80% of consumers admit to having decided to purchase an application or software after watching a video on the topic, and add that they would like to see more brands opting for the audiovisual format to showcase products and services. As the saying goes "a picture is worth a thousand words" and a powerful video is a very persuasive tool to capture the interest of the public.
So how can we create a viral video or improve the quality of a video so that it gains notoriety? There is no - obviously - a perfect formula for virality (and if there were, it would be used by everyone) but there are certainly some suggestions that can help, if followed, to improve audiovisual production suitable for digital marketing:
Today, video marketing has become a key element in digital marketing strategies. To improve the impact and reach your target with a seductive message and a dynamic presentation, just a few effective measures to keep in mind during the production phase.
Tips for doing video marketing
Before we begin, a quick clarification: when we talk about video marketing , we are referring to the use of audiovisual files (videos, basically) to achieve a series of objectives within our marketing strategy. It is about including video in our cayman islands email list content strategy to bring a plus of freshness and novelty. These videos can be distributed through corporate social networks or used within landing pages or email marketing campaigns, etc.
The use of video marketing has become very common in most businesses. The report " The State of Video Marketing 2019 " by Wyzowl reveals that 87% of companies have used video as a marketing tool in the last year, and 83% have recognized that these videos have obtained a good ROI. In addition, almost 80% of consumers admit to having decided to purchase an application or software after watching a video on the topic, and add that they would like to see more brands opting for the audiovisual format to showcase products and services. As the saying goes "a picture is worth a thousand words" and a powerful video is a very persuasive tool to capture the interest of the public.
So how can we create a viral video or improve the quality of a video so that it gains notoriety? There is no - obviously - a perfect formula for virality (and if there were, it would be used by everyone) but there are certainly some suggestions that can help, if followed, to improve audiovisual production suitable for digital marketing: