Give visibility to your commercial actions and your news.
Posted: Sat Jan 18, 2025 5:27 am
Broadcasting an advertising banner in the email signature is not a regular practice in communication. However, we now see that the email banner is an effective alternative to classic email campaigns.
Sébastien Hardy, head of the Nantes agency Actual Systèmes, a wholesaler of IT equipment, discusses the advantages of deploying the solution:
"Whereas before we sent out a newsletter per week, we now relay our news in banner format in the email signatures of our sales representatives. In fact, we realized that the majority of emails sent ended azerbaijan phone number library up in the trash or spam. Whereas an email sent by one of our sales representatives is necessarily opened.
We have 13 salespeople who send between 50 and 100 emails per day to customers or prospects. Since they cannot cover all the current topics, email banners relay news that potentially interests their recipients.
The most recurring themes are current promotions, news, and product launches. Usually on our promotional offers, we have a significant volume of clicks, which is between 150 and 200 clicks.
The best performing campaign we ran was for a new GDPR product launch. The campaign generated over 900 clicks.”
Measuring campaign performance
Frequent and regular updating of an email banner is a positive indicator of your company's ability to be active in its relationship with a prospect, customer or partner.
We advise you to prepare an editorial plan for the visuals of your banners and to alternate the themes with:
A new product, or service.
A promotional offer.
Participation in an event.
Promoting an article from your blog about a business expertise.
Relaying an article from an influencer or media outlet that talks about your business.
Promoting your social networks.
Sébastien Hardy, head of the Nantes agency Actual Systèmes, a wholesaler of IT equipment, discusses the advantages of deploying the solution:
"Whereas before we sent out a newsletter per week, we now relay our news in banner format in the email signatures of our sales representatives. In fact, we realized that the majority of emails sent ended azerbaijan phone number library up in the trash or spam. Whereas an email sent by one of our sales representatives is necessarily opened.
We have 13 salespeople who send between 50 and 100 emails per day to customers or prospects. Since they cannot cover all the current topics, email banners relay news that potentially interests their recipients.
The most recurring themes are current promotions, news, and product launches. Usually on our promotional offers, we have a significant volume of clicks, which is between 150 and 200 clicks.
The best performing campaign we ran was for a new GDPR product launch. The campaign generated over 900 clicks.”
Measuring campaign performance
Frequent and regular updating of an email banner is a positive indicator of your company's ability to be active in its relationship with a prospect, customer or partner.
We advise you to prepare an editorial plan for the visuals of your banners and to alternate the themes with:
A new product, or service.
A promotional offer.
Participation in an event.
Promoting an article from your blog about a business expertise.
Relaying an article from an influencer or media outlet that talks about your business.
Promoting your social networks.