Aligning Marketing and Sales
Posted: Sat Jan 18, 2025 5:24 am
In the previous paragraph we talked about setting marketing and sales goals.
Why do we insist on this point?
Because lead nurturing is based on optimal alignment between marketing and sales.
Without it, you will fail.
Lead nurturing should be seen as a relay race. In a armenia phone number library
relay race, the goal is to pass the baton from one runner to another in the best conditions so that they can express their full velocity.
It's the same here.
It's about passing a lead at the best time (when it's mature) from the marketing department to the sales teams .
How to do it?
First, marketers and salespeople need to agree on common definitions: What is a lead? What is an MQL? What is an SQL?
Then, they need to agree on the terms of transmission of the lead: when and how should it be transmitted?
To work closely together, you can set up a service level agreement (SLA) between the two departments . This is called smarketing.
Why do we insist on this point?
Because lead nurturing is based on optimal alignment between marketing and sales.
Without it, you will fail.
Lead nurturing should be seen as a relay race. In a armenia phone number library
relay race, the goal is to pass the baton from one runner to another in the best conditions so that they can express their full velocity.
It's the same here.
It's about passing a lead at the best time (when it's mature) from the marketing department to the sales teams .
How to do it?
First, marketers and salespeople need to agree on common definitions: What is a lead? What is an MQL? What is an SQL?
Then, they need to agree on the terms of transmission of the lead: when and how should it be transmitted?
To work closely together, you can set up a service level agreement (SLA) between the two departments . This is called smarketing.