Things to consider when expanding your market and increasing your market share
Posted: Wed Dec 04, 2024 7:09 am
Market expansion Expanding market share Things to consider when expanding your market and increasing your market share
In order for a company to grow, it is list of australia consumer email essential to expand its market and share. In 2022, companies with financial resources may be boldly challenging new markets, saying things like, " It's the metaverse! ", " Let's target the Indian and African markets ," or " Let's start something using blockchain. "
A slightly astute SaaS company may be eagerly moving forward with the idea of "Let's enter the vertical SaaS of XX where there are no major players yet ..." Even in regional areas, there are many companies that are pursuing a No. 1 strategy, saying "We will not give up the No. 1 market share in this region!"
By the way, the SaaS industry is still in its infancy. Rather than competing with other companies for market share, it is a very fortunate industry in which the SaaS market is expanding while each company grows.
However, it is also true that the number of entrants is increasing every year. In order to steadily expand the market and increase market share, it is necessary to understand your company's strengths, customers, industry trends, and megatrends, and to implement a solid strategy.
In this article, we will introduce ideas and frameworks that will help you expand your market and increase your market share.
What is market expansion?
A market is a market. Market expansion means expanding the market that you do business in. A company may enter an entirely new market, enter an adjacent market, or even create a market itself.
There are many ways to define a market. For example, there are broad categories such as the financial industry, the construction industry, and the IT industry, but you can also define them more precisely. The SaaS industry can also be defined by the enterprise market, the small business market, the horizontal market, the vertical market, or by services such as CRM and MA.
If we divide it geographically, it is domestic and overseas. It can be further divided into countries and regions such as the US market, the Chinese market, and the Southeast Asian market. In this way, markets can be defined in various ways.
In order for a company to grow, it is list of australia consumer email essential to expand its market and share. In 2022, companies with financial resources may be boldly challenging new markets, saying things like, " It's the metaverse! ", " Let's target the Indian and African markets ," or " Let's start something using blockchain. "
A slightly astute SaaS company may be eagerly moving forward with the idea of "Let's enter the vertical SaaS of XX where there are no major players yet ..." Even in regional areas, there are many companies that are pursuing a No. 1 strategy, saying "We will not give up the No. 1 market share in this region!"
By the way, the SaaS industry is still in its infancy. Rather than competing with other companies for market share, it is a very fortunate industry in which the SaaS market is expanding while each company grows.
However, it is also true that the number of entrants is increasing every year. In order to steadily expand the market and increase market share, it is necessary to understand your company's strengths, customers, industry trends, and megatrends, and to implement a solid strategy.
In this article, we will introduce ideas and frameworks that will help you expand your market and increase your market share.
What is market expansion?
A market is a market. Market expansion means expanding the market that you do business in. A company may enter an entirely new market, enter an adjacent market, or even create a market itself.
There are many ways to define a market. For example, there are broad categories such as the financial industry, the construction industry, and the IT industry, but you can also define them more precisely. The SaaS industry can also be defined by the enterprise market, the small business market, the horizontal market, the vertical market, or by services such as CRM and MA.
If we divide it geographically, it is domestic and overseas. It can be further divided into countries and regions such as the US market, the Chinese market, and the Southeast Asian market. In this way, markets can be defined in various ways.