It makes sense: write down your marketing goals
Posted: Thu Jan 16, 2025 4:57 am
The metrics to measure your success/failure, and how you will leverage your content and visuals. This helps you work towards a goal without getting distracted in the long run. A structured intent helps you fall back on rules when thinking visually. When your brand has a list of dos and don’ts for how visuals can be used, your entire visual content strategy aligns with your business goals, vision, and user intent. Incorporate texts into visual content marketing Are visual content only applicable to innovative products or outdoor brands? No. Even in a text-based industry, visual content can boost your marketing strategy like never before. Living proof are the magazines that have nailed visual content like a pro. The trick? Incorporate texts into images that promote a story. For example, The New York Times has a perfect balance between image and text. The Instagram post consists of images of Prague that will make you want to visit the city soon.
And at the same time, the caption sets the context for how to spend 36 hours in Prague (i.e., it urges you to read the list of recommendations on their travel site). The New York Times has a perfectly balanced image-to phone number iran text on Instagram Source: NYTimes Instagram While text and images are a great combination, you can also have just text as an image and still engage users. Check out how Hubspot marketed their recent Marketing Strategy and Trends Report with this text-only visual. Three tips, and you know you want to dig deeper to find out what else the numbers say. Hubspot Instagram – Top 3 Marketing Channels of 2023 Source: Hubspot Instagram Create a coherent color palette for your visual content Color palettes play an important role in visual content. You can be innovative with your visuals, but using random colors will confuse your users. Every brand should have a color palette to follow. This has two aspects: Brand colour.
This is the distinctive colour of your brand. Whether you explicitly mention your brand name, slogan or make a logo , this signature colour will help your users recognise your brand immediately. For example, Cadbury's purple or Coca-cola's red. These brands are known for their colour. This is not a random choice, but a lot of thought goes into creating a strong brand colour. Marketing Color Palette – This color palette is a swatch that incorporates the brand’s signature color with the associated colors that will drive the visual content. This palette is consistent across all marketing visuals – social media posts, infographics, eBooks, videos, illustrations, reels, etc. It helps create brand consistency and also brings in the brand recall factor. Establish a fixed sample that reflects your brand identity and helps your users associate with it easily.
And at the same time, the caption sets the context for how to spend 36 hours in Prague (i.e., it urges you to read the list of recommendations on their travel site). The New York Times has a perfectly balanced image-to phone number iran text on Instagram Source: NYTimes Instagram While text and images are a great combination, you can also have just text as an image and still engage users. Check out how Hubspot marketed their recent Marketing Strategy and Trends Report with this text-only visual. Three tips, and you know you want to dig deeper to find out what else the numbers say. Hubspot Instagram – Top 3 Marketing Channels of 2023 Source: Hubspot Instagram Create a coherent color palette for your visual content Color palettes play an important role in visual content. You can be innovative with your visuals, but using random colors will confuse your users. Every brand should have a color palette to follow. This has two aspects: Brand colour.
This is the distinctive colour of your brand. Whether you explicitly mention your brand name, slogan or make a logo , this signature colour will help your users recognise your brand immediately. For example, Cadbury's purple or Coca-cola's red. These brands are known for their colour. This is not a random choice, but a lot of thought goes into creating a strong brand colour. Marketing Color Palette – This color palette is a swatch that incorporates the brand’s signature color with the associated colors that will drive the visual content. This palette is consistent across all marketing visuals – social media posts, infographics, eBooks, videos, illustrations, reels, etc. It helps create brand consistency and also brings in the brand recall factor. Establish a fixed sample that reflects your brand identity and helps your users associate with it easily.