Social media: why we need it
Posted: Wed Jan 15, 2025 5:45 am
The first word that comes to mind when I think about medios de comunicación social for my customers is influence. Sharing and relationships are the main actions that social media should create between people and companies, and influence is the end result of these interactions.
We've all heard advice from an acquaintance, friend or family member when we wanted to buy something. For better or worse, a purchase may have been decided on thanks to the advice of others. And this is what happens on social media.
The power of influence on social media is one of the great levers for strengthening a good relationship with the public. Likewise, today there is a power to share and exchange information that only social media can offer.
The path there is two-way and therefore influencing and being influenced in order christmas island businesses directory to multiply ideas (preferably positive ones) is the main objective of these channels. But how can this influence actually occur?
Index
How to get good results on social media
Create visibility and quality content for your audience
Be careful when creating your character
Don't be fooled by vanity metrics
Sharing is the secret
How to get good results on social media
First, create good profiles. It is essential that your information is filled out clearly and this includes even basic information such as phone number, address and website. Make a good description of what you do and have good images on the channels that make a good first impression.
Be visually aligned with campaigns on other channels and media. This will multiply the message your company is transmitting at that moment. And although it may seem obvious, basic information helps facilitate relationships and contact with your potential customers.
Create visibility and quality content for your audience
Sharing content is all about attracting and engaging potential customers on digital platforms. Differentiating yourself from other companies is the motto, and to do so, you need to keep in mind exactly who you want to talk to. And not just WHO, but HOW to communicate with them. In digital media, especially, the language is very specific and must create an immediate synergy with the public, so that interactions are as natural as possible.
Be careful when creating your character
To create this synergy, it will be necessary to create a very fine-tuned editorial line, with an intense depth in the creation of the profile of the recipient of your message, what we call a persona .
Demographic information alone, such as gender, age and region, will not be enough to reach you and create a real relationship. It is necessary to build a profile that includes psychographic information, understanding what this person thinks, what is your lifestyle, consumer preferences, behavior and beliefs.
This information will help you draw an efficient line of communication that can be easily expanded and shared. In digital marketing, looking for references that will connect with these people will create the necessary empathy, which is essential to win over and retain your audience. Remember that a huge amount of information and posts (positive and negative) are shared every day. Understand your audience as much as possible and obtain significant results.
Don't be fooled by vanity metrics
Your page can have over 1 million followers and not get good results. Don't get carried away by this type of metric . What matters on social media is participation, engagement. That's why content is essential, as is creating empathy with your persona .
So don't be fooled by these types of metrics, which only serve to promote work that may not be as good as it should be.
Sharing is the secret
Sharing and promoting relevant information is the basis for creating this relationship. If you have profiled your audience and have managed to define a good editorial line, then you must understand that the content to be produced must be social content that is interesting to transmit.
This will make your posts go viral, attracting more audiences to your channels. Post posts whose benefits extend to other people and keep all sharing options at the forefront. Use multiple channels as this helps with outreach and if well planned, will surely make your audience converge on your main focuses such as your website or Blog .
Be clear, be credible and speak your audience's language. Create content that is truly worth sharing and your social media strategy is sure to be successful. And don't forget: the Internet is the fastest and most dynamic medium out there!
We've all heard advice from an acquaintance, friend or family member when we wanted to buy something. For better or worse, a purchase may have been decided on thanks to the advice of others. And this is what happens on social media.
The power of influence on social media is one of the great levers for strengthening a good relationship with the public. Likewise, today there is a power to share and exchange information that only social media can offer.
The path there is two-way and therefore influencing and being influenced in order christmas island businesses directory to multiply ideas (preferably positive ones) is the main objective of these channels. But how can this influence actually occur?
Index
How to get good results on social media
Create visibility and quality content for your audience
Be careful when creating your character
Don't be fooled by vanity metrics
Sharing is the secret
How to get good results on social media
First, create good profiles. It is essential that your information is filled out clearly and this includes even basic information such as phone number, address and website. Make a good description of what you do and have good images on the channels that make a good first impression.
Be visually aligned with campaigns on other channels and media. This will multiply the message your company is transmitting at that moment. And although it may seem obvious, basic information helps facilitate relationships and contact with your potential customers.
Create visibility and quality content for your audience
Sharing content is all about attracting and engaging potential customers on digital platforms. Differentiating yourself from other companies is the motto, and to do so, you need to keep in mind exactly who you want to talk to. And not just WHO, but HOW to communicate with them. In digital media, especially, the language is very specific and must create an immediate synergy with the public, so that interactions are as natural as possible.
Be careful when creating your character
To create this synergy, it will be necessary to create a very fine-tuned editorial line, with an intense depth in the creation of the profile of the recipient of your message, what we call a persona .
Demographic information alone, such as gender, age and region, will not be enough to reach you and create a real relationship. It is necessary to build a profile that includes psychographic information, understanding what this person thinks, what is your lifestyle, consumer preferences, behavior and beliefs.
This information will help you draw an efficient line of communication that can be easily expanded and shared. In digital marketing, looking for references that will connect with these people will create the necessary empathy, which is essential to win over and retain your audience. Remember that a huge amount of information and posts (positive and negative) are shared every day. Understand your audience as much as possible and obtain significant results.
Don't be fooled by vanity metrics
Your page can have over 1 million followers and not get good results. Don't get carried away by this type of metric . What matters on social media is participation, engagement. That's why content is essential, as is creating empathy with your persona .
So don't be fooled by these types of metrics, which only serve to promote work that may not be as good as it should be.
Sharing is the secret
Sharing and promoting relevant information is the basis for creating this relationship. If you have profiled your audience and have managed to define a good editorial line, then you must understand that the content to be produced must be social content that is interesting to transmit.
This will make your posts go viral, attracting more audiences to your channels. Post posts whose benefits extend to other people and keep all sharing options at the forefront. Use multiple channels as this helps with outreach and if well planned, will surely make your audience converge on your main focuses such as your website or Blog .
Be clear, be credible and speak your audience's language. Create content that is truly worth sharing and your social media strategy is sure to be successful. And don't forget: the Internet is the fastest and most dynamic medium out there!