Best practices for setting up business profiles

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Follow these tips for creating a successful business profile on Facebook, LinkedIn, Twitter, Instagram or Pinterest.

Include your website URL, location and contact information so potential customers can easily get in touch
Allow direct messaging to encourage instant engagement
Completely fill out your profile, including your business “about” section, so people understand what drives your business, who you serve and what makes you different and better (your unique selling proposition)
Use keywords and hashtags in your profiles to show up in searches
Add high-quality photos that help tell your story and foster a sense of solidarity fusion database between your customers and your brand
Add a call to action if the platform allows it; Facebook is one that does
Add products and services to your profile, if possible (such as with LinkedIn)
Use your logo or other memorable brand visual for your profile image
Study competitors’ profiles to identify ways you can make yours better
Choose account management roles wisely to ensure control over your social content
Apply consistent branding between social platforms for memorable repetition
Strive for a professional, yet inviting, profile that promotes your brand values and encourages potential customers to follow you, share your posts and contact you
You don’t need to give up your personal social media accounts to start business accounts. Use these tips to avoid the pitfalls of personal accounts and take advantage of the marketing benefits provided by social media business profiles.