For example, look at this keyword:

[sharminakter]

Unprofitable keyword
This keyword gets 2,400 searches per month. But it's unlikely that any of those people will ever become a customer.

On the other hand, look at the keyword "create an e-commerce site":

img-semblog
This keyword only gets 260 searches per month. But it's likely that most people searching for this term are in "buy now" mode, or close to it.

Additionally, monthly search volume is only an estimate, although thanks to a recent update, Semrush's search volume estimates are the most accurate in the industry .

But these are still only estimates. That's why we won't have any qualms about comparing a keyword with 800 searches per month to a keyword with 900.

In short, search volume should be part of your keyword analysis, but it's not nearly as important as keyword difficulty or commercial intent.

Step #4: Observe the trend
Finally, it can be useful to see how searches for a given keyword have changed over time.

Why is this important?

Ranking for most keywords takes a lot of effort: content indonesia telegram data definition, writing, publishing, on-page SEO , link building, etc.

This is why it is important to know how searches for this keyword evolve over time.

Otherwise, you might work hard to rank for a keyword and see searches for that term decrease.


Keyword overview, trend down
See how searches tend to decrease over time? This is important information to consider before trying to rank for this term.