Organic search results from websites and blogs
Posted: Wed Dec 04, 2024 6:10 am
Every time I write a blog post, I write it for all my readers like you who are interested in getting useful advice about digital marketing.
But it takes a lot of time to own a blog and maintain it. The greatest satisfaction for me is receiving critical shares and comments (positive and negative)! What is the real purpose of SEO? Digital marketing and communication professionals are hearing the word "SEO" more and more. And it's not only that.
Entrepreneurs, sales managers and communication directors are rediscovering a fiery passion for SEO. But do they really know what it is?
Do they know clearly what they are going to do?
The question "What is SEO for" is not simple at all.
It's too simple to answer, SEO is for being found on Google.
Let me give you an example.
Real case of SEO being useless
You are on the street, coming back chinese overseas america phone number data from the office, returning home after a tiring day. Suddenly, you have an unquenchable craving for pizza. You park your car, pick up your smartphone and start searching on Google for "takeaway pizzerias in Milan". Google immediately offers you several solutions (try them yourself if you are in Milan):
Direct links to food delivery websites (Just Eat, Deliveroo, Uber Eats, etc.)
General map of the city with some pizzerias marked
At least 3 pizzeria preview cards on Google My Business
What is SEO for local pizzerias research Simple Internet Marketing SEO Copywriting
Google search results for the search query "takeaway pizzerias in Milan".
From here you can decide which path to take to get your pizza in the shortest time. And SEO has not even started (this is very important, as we will see later).
Choose to navigate on Google Maps by activating GPS and discover that Pizzeria Bella Napoli is the closest to your location. It is open, well-reviewed, and has a high rating, averaging 4.4 stars. She wins. Soon you will be eating a Margherita pizza and your hunger will be satisfied quickly and precisely.
So what is the use of SEO in this case? Almost nothing!
Your search intent on Google is immediately satisfied using features that have nothing to do with the organic positioning of the page.
If anything, in these cases - and now I am moving on to local businesses such as pizzerias and restaurants - it is better to have a well-organized Google My Business profile ready to receive requests from any customer looking for an immediate solution nearby.
What is the use of SEO: When and how does it help your business
Let's go back to Google. How does the Big G return these search results? Where do you get your data and information from?
Let's leave pizza and local businesses aside for a moment.
Let's assume that your research intent is because you are planning to buy a house and you start collecting relevant information. In this case, your search intent is different from the examples we saw before. You don't want to buy something right away, you just ask "to learn more".
But it takes a lot of time to own a blog and maintain it. The greatest satisfaction for me is receiving critical shares and comments (positive and negative)! What is the real purpose of SEO? Digital marketing and communication professionals are hearing the word "SEO" more and more. And it's not only that.
Entrepreneurs, sales managers and communication directors are rediscovering a fiery passion for SEO. But do they really know what it is?
Do they know clearly what they are going to do?
The question "What is SEO for" is not simple at all.
It's too simple to answer, SEO is for being found on Google.
Let me give you an example.
Real case of SEO being useless
You are on the street, coming back chinese overseas america phone number data from the office, returning home after a tiring day. Suddenly, you have an unquenchable craving for pizza. You park your car, pick up your smartphone and start searching on Google for "takeaway pizzerias in Milan". Google immediately offers you several solutions (try them yourself if you are in Milan):
Direct links to food delivery websites (Just Eat, Deliveroo, Uber Eats, etc.)
General map of the city with some pizzerias marked
At least 3 pizzeria preview cards on Google My Business
What is SEO for local pizzerias research Simple Internet Marketing SEO Copywriting
Google search results for the search query "takeaway pizzerias in Milan".
From here you can decide which path to take to get your pizza in the shortest time. And SEO has not even started (this is very important, as we will see later).
Choose to navigate on Google Maps by activating GPS and discover that Pizzeria Bella Napoli is the closest to your location. It is open, well-reviewed, and has a high rating, averaging 4.4 stars. She wins. Soon you will be eating a Margherita pizza and your hunger will be satisfied quickly and precisely.
So what is the use of SEO in this case? Almost nothing!
Your search intent on Google is immediately satisfied using features that have nothing to do with the organic positioning of the page.
If anything, in these cases - and now I am moving on to local businesses such as pizzerias and restaurants - it is better to have a well-organized Google My Business profile ready to receive requests from any customer looking for an immediate solution nearby.
What is the use of SEO: When and how does it help your business
Let's go back to Google. How does the Big G return these search results? Where do you get your data and information from?
Let's leave pizza and local businesses aside for a moment.
Let's assume that your research intent is because you are planning to buy a house and you start collecting relevant information. In this case, your search intent is different from the examples we saw before. You don't want to buy something right away, you just ask "to learn more".