Make It Visually Appealing
Posted: Sun Jan 12, 2025 5:25 am
Have you ever stumbled upon a website that made you click off immediately due to poor design, overwhelming graphics, and/or disorganization? Poor design is off-putting for consumers.
Don’t rush your email designs. Take time as you organize the layout. Use fonts and colors that are welcoming and easy to read.
One of the top tips we can offer for email marketing is: Always make sure to include whitespace in your emails.
Whitespace is empty, negative space that separates your header, body, and footer. It makes the email digestible.
Are you struggling to create an email layout? Most ESPs provide premade office 365 database templates.
7. Ask for a Second Pair of Eyes
Just like a piece of literature, revision is important before sending out the final draft. Ask for a second pair of eyes to look over your email before clicking send.
Instruct your second pair of eyes to look for formatting errors, grammatical and spelling errors, and any other area in need of improvement. They should also click through all of your hyperlinks to make sure they lead to the intended page.
If you aren’t able to find a second set of eyes, step away from your email for a few hours. Come back with a fresh mind to read through it yourself.
8. Test Your Campaign
Always test your marketing emails before distributing them. Many ESPs have testing features. If yours doesn’t, create a contact list for the sole reason for testing.
Send the email out to your testers. Ask them to open the email and click through any of the links.
Make adjustments if the email is being sent to a spam folder or crashing upon opening.
Don’t rush your email designs. Take time as you organize the layout. Use fonts and colors that are welcoming and easy to read.
One of the top tips we can offer for email marketing is: Always make sure to include whitespace in your emails.
Whitespace is empty, negative space that separates your header, body, and footer. It makes the email digestible.
Are you struggling to create an email layout? Most ESPs provide premade office 365 database templates.
7. Ask for a Second Pair of Eyes
Just like a piece of literature, revision is important before sending out the final draft. Ask for a second pair of eyes to look over your email before clicking send.
Instruct your second pair of eyes to look for formatting errors, grammatical and spelling errors, and any other area in need of improvement. They should also click through all of your hyperlinks to make sure they lead to the intended page.
If you aren’t able to find a second set of eyes, step away from your email for a few hours. Come back with a fresh mind to read through it yourself.
8. Test Your Campaign
Always test your marketing emails before distributing them. Many ESPs have testing features. If yours doesn’t, create a contact list for the sole reason for testing.
Send the email out to your testers. Ask them to open the email and click through any of the links.
Make adjustments if the email is being sent to a spam folder or crashing upon opening.