List Size and Quality

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One of our email marketing tips is that you maintain a list of contacts, often in segmented lists, so that you’re emailing the right people when you’re sending out an email. A list, too, will have an impact on email marketing cost—depending on list size and quality.

Many email marketing software companies will have a minimum number for the contacts you send your emails out to.

Additionally, they’ll likely have a maximum that falls somewhere between 100,000 and 200,000. Some will make it possible for your lists to be unlimited, but these are rarer.

Do you expect your list size to grow? In this case, it might be better to go with software that makes it possible for your list contacts number to get much higher.

In addition to list size, you’ll want to think about whether list segmentation is something you need.

For example, if you have two different customers types who buy two totally different product types, it might be worth paying more for this email marketing feature.

Campaign Automation Tools
When you’re doing an email marketing campaign, many tools can help you run it more effectively. These include basic task automation, customer profiles, send-time optimization, conversion tracking, and A/B testing.

When you use features such as these, you (and your team) have far less work to do, making it possible for you to focus on more complex tasks related to both email marketing and to running your business generally.

Look at these tools in-depth to decide which ones will be most helpful for line database you. Then, decide how much it’s worth spending on them so you can determine how much they’ll add to your email marketing’s total cost.

Monthly Email Volume
Monthly email volume also has an impact on how much your email marketing will cost. To get an idea of how much this volume might be, multiply the number of emails you’ll send to each contact every month with the number of contacts you have.

Additionally, remember that if you have segmented lists the math will be slightly more complex.

Once you’ve made this calculation, you’ll know what minimum number you need for monthly email volume.

Keep in mind that, if you think your company is going to grow, you should go for a higher number. Note that unlimited email volume is also available, too.

The price range can vary significantly for email marketing costs depending on the monthly email volume, from $25 to $1,915 a month. Making these calculations will help you figure out which cost is best for you