The importance of a strong digital strategy with high-quality content is evident here, putting businesses under greater pressure to invest in SEO and content. Smaller businesses could be at greater risk if they are unable to compete with the larger budgets of larger brands.
But the news isn’t all bad for such websites. We found that a significant number of new websites appeared in Google search results in 2022: 28% more domains appeared on top of those we were already tracking in our database. This percentage was lower in 2022 than in 2021, but still higher than in 2020:
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The results of the State of Search 2023 study show that the past year has certainly been a tough one for online traffic. There have been winners and losers, but almost every industry seems to have been affected by changes to SERPs and how Google ranks sites.
Dive into the data and share your thoughts on how mobile is evolving versus desktop, and what recent updates can tell us about Google. Will the industries that lost in 2022 adapt and belgium telegram data fight harder in 2023? Will Google keep us guessing about the frequency of its updates? Will the state of search change again in 2024?Search intent
Unfortunately, it’s not enough to just write good content. If you want Google to rank it or your audience to click on it, it also needs to be relevant content. That’s where search intent comes into play.
Search intent refers to the type of content a user is looking for when they type in a keyword. There are four different types:
Informational : The user is looking for information on a subject
Commercial : The user conducts research before making a purchasing decision
Transactional : The user wants to buy something
Navigational : The user is looking for a specific page
There are two ways you can find the search intent of a keyword.
First, you can type the keyword into Google and see the results.
What will you do with the state of research in 2023?
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