Lead generation increasingly going through digital shows that data management is an important point of evolution. As Julie Krueger, retail director at Google, says, the customer is never without his smartphone. The interest is to have a personalization of offers and Smart Data can respond to this problem. The time spent on research as well as the time spent on sites decreases.
By targeting the offer to the person, making a personalized offer to each person will now be possible. Even if today we have targeted advertising, particularly via social networks, Smart Data will optimize these actions. phone number list
Beyond marketing and lead generation, Smart Data will impact the entire value chain. It will strengthen and create new opportunities to improve other offerings such as the supply chain, IT or customer service. Smart Data and its mastery will be essential in a hypercompetitive context, where Big Data reigns supreme.
If you liked this article, check out our page dedicated to customer experience or read other articles on this topic . Would you like to be supported in your efforts to increase your leads ? We invite you to contact our teams for more information.
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