Will artificial intelligence take away the work of content creators?

[sharminakter]

Content expertise plays a key role in ensuring content quality
Seemingly good content is no longer enough
Content management is emphasized
Brand expertise and tone of voice are the content producer's trump cards
The benefits and weaknesses of artificial intelligence in content production
Summary: Artificial intelligence is changing the content production process and increasing the need for content expertise
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Let's start by addressing the questions that many content creators and corporate marketing departments are pondering: will text-generating artificial intelligence take away the work of content creators? Will a separate content creator be needed in the future? The answer to both is yes and no.

Artificial intelligence that generates text will reduce the need and speed up the writing of informative content, but on the other hand, it will increase the need for high-quality content production. Artificial intelligence will change the work of content producers in an increasingly strategic direction. Let's go over what this means in practice.

Artificial intelligence accelerates content malta phone data production that increases knowledge
Artificial intelligence will be and is already very good at writing so-called Wikipedia text. Wikipedia text refers to text that provides information about things. The text does not create new information or express views, but recycles existing content from different sources, which is simply reworded. This is exactly how artificial intelligence works: it collects information from existing sources and combines it into new content.

Artificial intelligence collects information from existing sources and combines them into new content.

Depending on the industry, such Wikipedia texts most commonly fall into the Act phase of the MRACE® model ; the texts are used to add information to the customer and answer the question: “what” or “what is it about”. Since artificial intelligence collects information from different sources, it can be a good help for the content producer and speed up the production of content that adds information. However, it is good to keep in mind that although the production of text is accelerated by artificial intelligence, the text may still require a lot of polishing.