Why and how to do growth marketing?
Posted: Wed Jan 08, 2025 4:09 am
Growth Marketing was born to overcome the constraints of Growth Hacking and integrate its advantages. And this technique is booming in B2B. Many companies, of all sizes, are adopting this approach combining digital marketing and sustainable growth. But why, exactly? What can we expect from this approach? First, Growth Marketing is used to generate medium/long term growth , by intervening at each of the 5 stages of the AARRR framework. It is therefore an approach that promotes Acquisition, Activation, Retention, Recommendations and Revenue. To generate and accelerate growth, Growth Marketing must also include the following questions: how to improve the company's visibility ? How to establish its credibility over time ? What levers should be used to achieve the necessary notoriety to attract and convert prospects? Because yes.
Growth Marketing is about growth, but also about marketing... So, the priority is to start there: defining your B2B marketing plan. From a more micro perspective, let's now talk about users: Growth Marketing aims to optimize the customer journey and personalize the user experience, from the first point of contact . To do this, it is essential to have a good understanding of customer needs, to segment them, to qualify them, and to reach them through personalized campaigns. It is all this in-depth work that allows you to create a relationship of trust with the target, and that makes them want to move forward with you over the long term.
The missions of the Growth Marketer The Growth Marketer is the specialist in Growth Marketing, in business. A marketing manager can also master the missions of a Growth Marketing, which concern: Creating an acquisition strategy Activating prospects into customers Retention of existing customers The creation of ambassadors Implementing actions to maximize revenues The deployment of digital marketing campaigns ( SEO and SEA , social networks, email marketing, etc.) Optimization of the denmark telegram database conversion funnel (website, retargeting, landing pages , CTA) Data management, with monitoring and analysis of user behavior Obviously, these missions evolve according to the company, its size, its objectives, its target... What you need to remember is that such a specialist has three specificities: He is a strategist : he knows how to develop a digital marketing strategy , oriented towards “growth”. He is a tester : he has the technical skills to experiment, A/B test and continuously optimize the actions or campaigns implemented.
He is an analyst : he is data-driven, and knows how to measure, analyze and interpret the data collected throughout the AARRR funnel. To become a Growth Marketer, you don't need specific training or a BAC+12 in Growth Hacking: all these skills can be learned as you go. The most important thing is to have a good knowledge of marketing, as well as analytical skills, data management and the ability to test and iterate, to improve the user experience. Without forgetting an essential point: an obsession with results, performance and growth! Of course, if you do not wish to internalize this skill, there are also Growth Marketing agencies, or freelancers specialized in the field.
Growth Marketing is about growth, but also about marketing... So, the priority is to start there: defining your B2B marketing plan. From a more micro perspective, let's now talk about users: Growth Marketing aims to optimize the customer journey and personalize the user experience, from the first point of contact . To do this, it is essential to have a good understanding of customer needs, to segment them, to qualify them, and to reach them through personalized campaigns. It is all this in-depth work that allows you to create a relationship of trust with the target, and that makes them want to move forward with you over the long term.
The missions of the Growth Marketer The Growth Marketer is the specialist in Growth Marketing, in business. A marketing manager can also master the missions of a Growth Marketing, which concern: Creating an acquisition strategy Activating prospects into customers Retention of existing customers The creation of ambassadors Implementing actions to maximize revenues The deployment of digital marketing campaigns ( SEO and SEA , social networks, email marketing, etc.) Optimization of the denmark telegram database conversion funnel (website, retargeting, landing pages , CTA) Data management, with monitoring and analysis of user behavior Obviously, these missions evolve according to the company, its size, its objectives, its target... What you need to remember is that such a specialist has three specificities: He is a strategist : he knows how to develop a digital marketing strategy , oriented towards “growth”. He is a tester : he has the technical skills to experiment, A/B test and continuously optimize the actions or campaigns implemented.
He is an analyst : he is data-driven, and knows how to measure, analyze and interpret the data collected throughout the AARRR funnel. To become a Growth Marketer, you don't need specific training or a BAC+12 in Growth Hacking: all these skills can be learned as you go. The most important thing is to have a good knowledge of marketing, as well as analytical skills, data management and the ability to test and iterate, to improve the user experience. Without forgetting an essential point: an obsession with results, performance and growth! Of course, if you do not wish to internalize this skill, there are also Growth Marketing agencies, or freelancers specialized in the field.