What I like: it has its roots in a real experience and real emotion. Davis ellis came up with the egypt mobile phone numbers database slogan in 1950 after his daughter had a health scare. Remembering how being told “joann [his daughter] Is in good hands with dr. Keyser” relieved his anxiety, ellis was inspired to use the phrase in an ad campaign.Variations of this phrase have been used in the company slogan ever since.12. Ronseal: “it does exactly what it says on the tin.

”ronseal is a wood stain and dye manufacturer from the united kingdom, and its 20-year-old slogan, well, it does exactly what it promises.What I like: ronseal‘s slogan doesn t make lofty promises to its customers — it simply endorses a functional product. Too many companies try to break through the noise of their competitors by being so loud and ambitious, they forget what they stood for in the first place. Ronseal saw true value in basic reliability, and its customers do, too.