Web format continues to appeal in B2B
Posted: Wed Jan 08, 2025 3:59 am
Personalize your communication with the smart campaign : Plezi identifies your contacts’ preferences and automatically sends them the right content at the right time. Perfect for improving your relationship marketing. Track your actions from a dashboard : how many visits to your website? Where do visitors come from? What are the conversions? Your most important questions deserve simple answers. Get them on Plezi dashboards, to identify areas for improvement in your digital communication strategy. In 2020, the Covid-19 crisis reshuffled the marketing cards for all B2B companies. We then witnessed the rise of online events, such as webinars, live broadcasts, e-conferences, etc.
However, to date, trade fairs and face-to-face events have come back in force. In 2022, less than two years after the successive lockdowns, we found on the podium organized B2B events (according to the Bizzabo study): Trade fairs and exhibitions (45%) Industry conferences and private events (43%) Field marketing events (32%) And only much later, webinars, at 28% ! Nevertheless, this type of. Less expensive than a physical event, easier to organize and offering a wider reach (without geographical barriers!), the webinar remains a very advantageous format. In addition, it allows you to continually generate leads thanks to replays , which you can offer Internet users to download for free on the web… From a landing page created with Plezi, for example.
Finally, keep the event alive over time on your different channels, by recycling content (a conference turns into an article, a photo on a stand into a post on social networks, etc.) Integrate an “individual” dimension into the “collective” event : for example, for a physical event, offer individual meetings to prospects, one-on-one with a salesperson. For a webinar, open personalized discussion slots after the live event. Even if an event strategy is based on a collective logic, show your prospects that you are available to exchange with them individually, as soon as possible during or after the big day. Engage post-event leads : a good event strategy is linked to a responsive and personalized czech republic telegram database marketing automation strategy . As soon as the event is over, keep in touch with your prospects, by engaging them in the purchasing process, thanks to adapted content.
Implementing a lead nurturing approach is essential! Don't just focus on events : events are the number one marketing expense for 45% of B2B companies. However, it is not always the most profitable investment to attract new buyers. So, don't just capitalize on this channel. In addition to events, create a Content Marketing strategy that's just right... To increase conversions. Indeed, this last piece of advice is particularly important to us: at Plezi, we help B2B companies increase their ROI tenfold, thanks to digital marketing. So, to attract more leads, engage your contacts and send qualified prospects to your salespeople.
However, to date, trade fairs and face-to-face events have come back in force. In 2022, less than two years after the successive lockdowns, we found on the podium organized B2B events (according to the Bizzabo study): Trade fairs and exhibitions (45%) Industry conferences and private events (43%) Field marketing events (32%) And only much later, webinars, at 28% ! Nevertheless, this type of. Less expensive than a physical event, easier to organize and offering a wider reach (without geographical barriers!), the webinar remains a very advantageous format. In addition, it allows you to continually generate leads thanks to replays , which you can offer Internet users to download for free on the web… From a landing page created with Plezi, for example.
Finally, keep the event alive over time on your different channels, by recycling content (a conference turns into an article, a photo on a stand into a post on social networks, etc.) Integrate an “individual” dimension into the “collective” event : for example, for a physical event, offer individual meetings to prospects, one-on-one with a salesperson. For a webinar, open personalized discussion slots after the live event. Even if an event strategy is based on a collective logic, show your prospects that you are available to exchange with them individually, as soon as possible during or after the big day. Engage post-event leads : a good event strategy is linked to a responsive and personalized czech republic telegram database marketing automation strategy . As soon as the event is over, keep in touch with your prospects, by engaging them in the purchasing process, thanks to adapted content.
Implementing a lead nurturing approach is essential! Don't just focus on events : events are the number one marketing expense for 45% of B2B companies. However, it is not always the most profitable investment to attract new buyers. So, don't just capitalize on this channel. In addition to events, create a Content Marketing strategy that's just right... To increase conversions. Indeed, this last piece of advice is particularly important to us: at Plezi, we help B2B companies increase their ROI tenfold, thanks to digital marketing. So, to attract more leads, engage your contacts and send qualified prospects to your salespeople.