By applying these Amazon marketing and SEO techniques, you will manage to get better visibility for your products. By seeing your product in the first positions, users will finally consider your offer, which will allow you to generate sales.
1. Learn all about the Amazon algorithm
One technique that will never go away is to be savvy with the Amazon algeria telemarketing data algorithm. The algorithm chooses which products to display in front of potential buyers and how high to rank those products. Since you want to please it so that it presents your items first , you will benefit from knowing the factors that influence its ranking.
Since the intricacies of the algorithm could potentially be worth millions and millions of dollars, the confidentiality of its workings is well maintained. However, by experimenting, you can get an idea of what works for selling on Amazon . To give you a basic understanding, let's take a look at the factors that are taken into account.
The two types of factors that influence the Amazon algorithm
Relevance factors : price, product availability, product information (keywords), number of stars.
Performance factors : sales velocity, click-through rate, conversion rate, reviews and comments.
Factors to Sell More Products on Amazon
To improve your relevance, you can therefore optimize the product title, its description, its bullet points , but also the keywords deposited in the Amazon back-end.
When it comes to performance, sales velocity is what matters most. You want to outsell your competitors to send a signal to Amazon that your product is more relevant to a buyer. To improve sales velocity, you can work on your conversion rate and click-through rate.
Optimizations can be made on the product sheet to further engage visitors to convert. You can also listen to negative feedback on the products sold and adjust it to better meet the needs of consumers. You need to be responsive, just listening to feedback is not enough.
2. Optimize information on product sheets
Since the potential customer cannot see or touch the product in real life, an important factor in successful Amazon marketing is optimizing the product information. The bullet points , description, and title are important for both Amazon SEO and searchers.
Securities
The title has the most weight for SEO on Amazon. You must have the right keywords in your product title.
From the user's side, the first thing after the product image that a potential customer will look at is the title. A well-worded or poorly-worded title can be enough to make a person decide whether or not to click on your product.
Example of an optimized Amazon product title
Mobile view is limited to about 70 visible characters
The main keywords appear in the first 60 to 80 characters
