Defining the target audience
Posted: Tue Jan 07, 2025 9:57 am
Get at least 1,000 orders for bouquet delivery from the site in the first two weeks after launch. The average check amount should be at least 3,000 rubles.
It is not necessary to set only such goals. The optimal ratio is 80% to 20%. To begin with, sit down and write down point by point what you want from the future site.
Important!
It should be understood that a one-page site (landing page) colombia telegram is not subject to search engine SEO promotion. Landing page is suitable only for PPC advertising, targeted advertising in social networks.
Banner
Who is your customer? Which users, having opened your landing page, will want to stay there, and not close the page immediately? Defining your audience is a very important step that is often neglected.
Think about it:
What is the age and gender of my audience?
Who are my clients by occupation? (pupils, students, housewives, workers, businessmen, etc.)
What issues are they concerned about?
How can my product solve these problems?
If there is no time or opportunity for a deep analysis of the audience, it is enough to formulate answers to the listed questions.
Example: potential clients of the 7ONE business center are business owners looking for a comfortable office for rent in the North of Moscow. The terms of renting premises in the business center, written on one of the landing page screens, meet the needs of consumers.
The less involved the user is, the more information they need to be provided. Which brings us to the next point.
Main competitors
Is your product already on the market? Name your main competitors and provide links to their websites.
Competitor research will help you understand whether you are positioning your product convincingly enough. Don't blindly copy someone else's landing page just because it seems successful to you. You need to take a peek at your competitors, learn from them, and make your own - better and more effective.
It is not necessary to set only such goals. The optimal ratio is 80% to 20%. To begin with, sit down and write down point by point what you want from the future site.
Important!
It should be understood that a one-page site (landing page) colombia telegram is not subject to search engine SEO promotion. Landing page is suitable only for PPC advertising, targeted advertising in social networks.
Banner
Who is your customer? Which users, having opened your landing page, will want to stay there, and not close the page immediately? Defining your audience is a very important step that is often neglected.
Think about it:
What is the age and gender of my audience?
Who are my clients by occupation? (pupils, students, housewives, workers, businessmen, etc.)
What issues are they concerned about?
How can my product solve these problems?
If there is no time or opportunity for a deep analysis of the audience, it is enough to formulate answers to the listed questions.
Example: potential clients of the 7ONE business center are business owners looking for a comfortable office for rent in the North of Moscow. The terms of renting premises in the business center, written on one of the landing page screens, meet the needs of consumers.
The less involved the user is, the more information they need to be provided. Which brings us to the next point.
Main competitors
Is your product already on the market? Name your main competitors and provide links to their websites.
Competitor research will help you understand whether you are positioning your product convincingly enough. Don't blindly copy someone else's landing page just because it seems successful to you. You need to take a peek at your competitors, learn from them, and make your own - better and more effective.