A few days ago, Datorama, the marketing data aggregation tool, received some big news. Salesforce, the American on-demand software company best known for producing a CRM called Sales Cloud, has announced an agreement to acquire the company Datorama . It will pay more than 800 million dollars.
For Datorama customers , “the announcement means more and better things than you can already expect from us. We will move with greater speed and resources. We couldn’t be poland number screening more excited about this opportunity.”
For the rest of the market, it reinforces Datorama’s leadership in the marketing analytics space . Our mission has been clear from day one: to help marketing teams integrate all their marketing data to make the best decisions. That mission has really just begun. With Salesforce, we will have the opportunity to accelerate our growth, and we will succeed if we stay focused on our core values: building the best technology, service, customer experience, and culture to deliver the best results for our customers.
Datorama enables over 3,000 leading agencies and brands, including PepsiCo, Ticketmaster, Trivago, Unilever, Pernod Ricard and Foursquare , to optimize marketing campaigns, automate reporting and make data-driven decisions faster.
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