Social Recruitment Strategies to Learn From: Domino's Pizza

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Domino’s Pizza has a goal – to become the best pizza delivery company in the world. With its solid social recruitment strategy intact (as well as downright delicious pizza!), the brand is well on its way to attaining that goal by hiring the best in the food service business. JWT INSIDE had the opportunity to chat with Domino’s Pizza’s Talent Acquisition guru, Brienne Stiteler, to learn about what the brand is doing in the social sphere to reel in the best talent. Keep reading to learn more about the tactics that Domino’s is implementing in the social media space to attract and retain talented hires in their stores and corporate offices alike.

Domino’s career site offers a wealth of opportunities.
From pizza chefs and delivery drivers to data analysts and corporate advisors, the costa rica whatsapp phone number career site for Domino’s Pizza offers ample opportunities to job seekers of all backgrounds and levels. The site’s homepage is clearly branded with Domino’s mission statement and also features separate portals that direct visitors to appropriate employment opportunities in the corporate, supply chain and in-store realms. Another unique feature of the brand’s career site is the wealth of opportunities available to current college students and recent grads. Domino’s even offers a Leadership Development Program to college graduates who are interested in pursuing director, vice president and franchise owner roles and helps educate and propel young professionals into those roles.

Stiteler mentioned that although Domino’s career site has been intact for some time now, throwing social recruitment-specific channels into the mix is a more recent tactic.


“Although we have had dedicated social channels for a few years now, we ramped up our (social recruitment) efforts in the last six months. Prior to that, it wasn’t uncommon to see tumbleweeds and cobwebs on our LinkedIn and Twitter pages,” Stiteler said. “We are currently focused on strengthening the relationship between our future team members and our company, and ensuring that our communications are a true reflection of who we are as a brand and as an employer.”