With the start of the new marketing season, the industry is preparing to learn about all the new products that technology manufacturers will launch on the market.
One of the first major events to be held is IFA 2018 , which this Friday kicks off a new edition in which Google is the favourite thanks to its voice assistant.
If last year it was Alexa that stole all the spotlight, this time Google Assistant will be the one receiving all the attention of the attendees.
It's been 6 years since the mexico number screening technology company's assistant was launched and in all this time it has become the undisputed leader among assistants, not so much for its popularity as for its potential.
2018 is shaping up to be the year of the system's true expansion to more devices than just smartphones, a move that could see it overtake its main rival, Alexa.
The Mountain View company already offered a taste of the assistant's possibilities with a spectacular presentation at CES 2018, held in Las Vegas. If at that time Google Assistant was present in 1,500 devices, by May it had already reached 5,000.
However, there is much more room for growth, and Google is in the best position to surpass the 12,000 devices that already have Alexa. The advantage of the search empire lies in its ability to integrate users into a new and complete ecosystem based on two-way conversation and data exchange.
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