Is Facebook still dominant?

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Although CEO Mark Zuckerberg has frequently attended hearings in the past few years and has been questioned about Facebook's improper handling of personal privacy. There are also public opinions that the platform is too commercial and has gradually lost its sociability. These are all major challenges faced by Facebook. However, among social users In terms of quantity, it still ranks first.

The company's latest financial report showed that its user base exceeded the historic 2.5 billion monthly active users (MAU) , a year-on-year increase of 7.8%, and is likely to continue to grow steadily in most countries in the coming year. As of January 25, 2020, Facebook still has nearly 500 million more monthly active users than YouTube, which ranks second; WhatsApp, FB Messenger and Instagram, both owned by Facebook, rank 3, 4 and 6 respectively on the list .

Digital Report 2020Photo from wearesocial
Digital Report 2020Photo from wearesocial
However, it should be noted that due to various reasons, marketers belgium whatsapp are currently unable to reach these 2.5 billion users with Facebook ads. The platform’s self-service advertising tools indicate that the current total addressable audience is 1.95 billion, accounting for approximately 80% of the total MAU. %.

Digital Report 2020Photo from wearesocial
People in Hong Kong click on Facebook ads once every 2 days?
Although Facebook has many monthly active users, how effective is advertising on this platform? You can refer to the following data. On a monthly basis, Facebook users click on ads 12 times on average , but Romanians click 24 times, and people in Hong Kong click 14 times, which is nearly 1 click every 2 days.

How many people are reached organically on Facebook?
When operating social media, the number of organic contacts is one of the important marketing indicators. In recent years, there has been public opinion that Facebook's organic reach rate (Organic Reach) is getting lower and lower. According to data, the current average organic reach rate of each Facebook post is 5.2% globally . The country with the highest reach rate is Japan, which has relatively "little competition" - 8.7%; while Hong Kong is slightly lower than the average, at 5.1 %.