What you will find in this article:
Broken Promises: The Harsh Reality of Digital Advertising
Programmatic Advertising: Automation or Self-Destruction?
Marco Carnevale Challenges the Cult of Technology
The Apocalypse Commercial: Attack or Defense of Digital Marketing?
My personal thoughts on The Apocalypse advert
Why This Book Will Change The Way You Look At Advertising
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Marco Carnevale 's Apocalypse ad , with its deafening cry of denunciation, has insinuated itself irremediably into my head and I can't find peace. The doubts are not trivial for me who work with digital marketing .
Admit it. How many times have you thought that digital advertising might not be all that it promises? Of course it is! We’ve done it for TV commercials and newspaper ads too.
Technically , The Apocalypse Advert is a pamphlet . In reality, it is a true glimpse into the reality of digital advertising , which shows us without filters its defects (many) and its few virtues.
Marco Carnevale takes us on a journey through the broken promises of an industry that was supposed to revolutionize marketing , vowing interactivity, transparency, and cost-cutting. But it has turned out to be a minefield of rigged data, fraud, and a growing public aversion to advertising.
The Apocalypse ad, with its direct and uncompromising writing and its gallery-like structure, does not limit itself to criticism; it offers a detailed overview of how digital advertising – or rather advertising technology or adtech – has become the protagonist of a disaster waiting to happen. If you are interested in understanding how not to fall into the traps of the promises of digital marketing that are too often dishonest, this book will open your eyes and shake your conscience.
And this is coming from someone who works in marketing every day: there's a lot to learn here .
Broken Promises: The Harsh Reality of Digital Advertising
Digital advertising promised heaven : maximum interactivity, measurement as precise as a Swiss watch, costs cut to the bone, and ads so targeted they seemed almost magical.
And instead?
We have ended up in a real digital hell. Marco Carnevale in his La réclame dell'Apocalisse digs deep and shows us the reality: zero real interactivity , data often manipulated as in a rigged card game, and a flood of wasted resources that no one knows how to stop anymore.
We want to talk about Big Tech giants like Google buy phone number list and Facebook: have you ever thought about how they manage the data they collect on the web? Carnevale shows us how these companies have created a closed, almost monopolistic system, where the tools to measure advertising effectiveness are all internal .
Convenient, right?
You spend and they tell you: Trust us, it's working! . But is it really working? The book gives you concrete examples of how the reality is very different, with a mountain of investments that ends up not bringing the desired results. Here, this is the heart of the problem. Prepare yourself for a journey that will make you see online advertising in a completely different light.
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review the apocalypse advert statements simon peel adidas page2 Easy Web Marketing Nicola Onida SEO copywriter digital marketer Easy Web Marketing SEO copywriter and Digital Marketing
In 2019, Adidas conducted a test according to which sales on its international e-commerce were generated by “traditional media”. What did Adidas decide? To invest in traditional media again.
Programmatic Advertising: Automation or Self-Destruction?
Before we go any further, let's take a moment to understand what the heck this Programmatic Advertising everyone is talking about. In a nutshell, Programmatic is the process of automating the buying and selling of advertising space . Instead of human negotiations, there are algorithms and tons of data that decide in the blink of an eye where and to whom to show an ad.
