"24 + 1" Policy: No more "+1" posts?

[shapanqqcceqd]

Under the new policy, the most eye-catching one should be the "24 +1" policy, which may target the "+1" posts that were popular in the past. If you push a message to a fan of your page and the other party does not interact with you within 24 hours, including clicking a button link or replying quickly, you will be restricted from sending push messages to that user again! Users can also choose to "block" or "mute" conversations with companies at any time!

While it has become more difficult to reach potential customers, marketers can still overcome the limitations by:

Use sponsored messages (Sponsored Messages);
Mark connected fans with specific "4 tags";
Let fans actively interact with you and trigger a re-timer.
4 new must-see Message Tags
Using the Messenger plug-in or Chatbot plug-in, you can tag fans who have interacted with them. In the past, Facebook officially had as many as 17 available tags, but it has been significantly reduced to 4 under the new policy. Moreover, these four message tags are not affected by "standardized delivery", so this is knowledge that marketers must master to adjust future Marketing strategy!

Photo from Facebook
These tags let Facebook know why you're contacting the user, but to determine which tag applies to you, it's best to refer to Facebook's own guidelines . Also of note: the Human_Agent tag has just completed its beta phase.

"Subscription message": Category 3 content will not be affected after application
"Subscription messages" are used for specific use cases. After applying, companies or developers will be able to send messages to fans through the normal procedures of Messenger, but they are not allowed australia whatsapp to send promotional or advertising messages. At the same time, users can choose not to receive subscription messages from the page at any time. To apply for this qualification, page administrators need to submit their robot settings and review them. Successful pages will receive
NON_PROMOTIONAL_SUBSCRIPTION
a label, which means that the page can send messages to anyone who subscribes to the page.

Eligible use cases:
News: An integration whose main purpose is to inform people about recent or important events such as sports, finance, business, real estate, weather, transportation, politics, government, non-profit organizations, religion, celebrities, entertainment, etc.
Productivity : The main purpose is to enable people to manage their personal productivity, such as managing calendar events, receiving reminders, and paying bills.
Personal trackers: Enable people to receive and monitor information about themselves, including fitness, health, wellness and finances.
It must be noted that currently only the "News" category is open for application. For general e-commerce companies, it will be very difficult or even impossible to apply for "Subscription News.