Consumption habits of OTT platforms

[Mitu100@]

FLUZO's study on OTT platforms also reveals how Prime Time is revealed as the preferred time for users to use these platforms, with 70% of the total coverage generated in this time slot.

Furthermore, the platforms' own release strategy also clearly influences the consumption of the series. In the case of HBO and Amazon Prime, which focus on releasing one episode a week, consumption is concentrated on the days when the premiere takes place. Meanwhile, in the case of Netflix, consumption is evenly distributed throughout the week, with a certain peak on Sundays.

For Vicente García, Market Lead for FLUZO in Spain, “OTT platforms face the challenge of finding sustainable business models in the long term.” “The inclusion of advertising may be an unpredictable twist, but it makes a lot of sense. As has been made clear in the study, there is still a long way to go, but these platforms have india number screening great advertising potential in our country. Not only because of the reach they offer, but also because of the high affinity and engagement of the user with their content, who reserves quality time to watch it, and because of the strategy of the platforms themselves, which are committed to protecting the user experience,” he said.

Another key ingredient is data . “For advertisers interested in this new advertising medium, it is essential to have data that allows them to compare the reach of OTTs between themselves and with other media. Without it and in the fragmented environment in which we find ourselves, advertising campaigns are doomed to inaccuracy, to user overwhelm and, ultimately, to be inefficient,” he added.