Hold on, there are curves ahead
Posted: Wed Dec 04, 2024 5:30 am
1 of 30 Marketing Lessons: Hold on, things are going to get tough
1 OF 30 MARKETING LESSONS
If you don't like to deal with new things, change your job. This is the first lesson you learn and the most useful one because it can save you years of list of albania consumer email restlessness and unhappiness.
Do you find change disturbing? Are you a person who needs stability in your work environment? Yes? Do something else. Really. Because if you enter the world of advertising and marketing with those premises, it will be the same as trying to be a surgeon if you get dizzy at the sight of blood.
You may be thinking that "changes happen in every profession." True, but not as frequently and quickly as they do in our work environment.
In our case, the changes affect the tools we use, the behavior of our target audience, and the social and economic environment in which all of this takes place.
When we talk about changes, we mean sitting down in the morning to work, like you did yesterday, and the interface of your tool has changed. Or something has been launched that needs to be tested. Or a competitor has reacted and it is necessary to rethink the entire marketing strategy. And fast. Now.
This is really great advice for you. In most professions, changes take months and years to be implemented. Among other reasons, because if they are a mistake, they can cost a lot of money or affect people's safety or health.
But in the world of advertising and marketing we are all a little crazy and eager to try something new that, at most and if done carefully, will cost a few euros. Just money for the pleasure of falling into the irresistible temptation of seeing if the new thing can work better. If today it will be better than yesterday. Faster, more efficient, more exciting.
1 OF 30 MARKETING LESSONS
If you don't like to deal with new things, change your job. This is the first lesson you learn and the most useful one because it can save you years of list of albania consumer email restlessness and unhappiness.
Do you find change disturbing? Are you a person who needs stability in your work environment? Yes? Do something else. Really. Because if you enter the world of advertising and marketing with those premises, it will be the same as trying to be a surgeon if you get dizzy at the sight of blood.
You may be thinking that "changes happen in every profession." True, but not as frequently and quickly as they do in our work environment.
In our case, the changes affect the tools we use, the behavior of our target audience, and the social and economic environment in which all of this takes place.
When we talk about changes, we mean sitting down in the morning to work, like you did yesterday, and the interface of your tool has changed. Or something has been launched that needs to be tested. Or a competitor has reacted and it is necessary to rethink the entire marketing strategy. And fast. Now.
This is really great advice for you. In most professions, changes take months and years to be implemented. Among other reasons, because if they are a mistake, they can cost a lot of money or affect people's safety or health.
But in the world of advertising and marketing we are all a little crazy and eager to try something new that, at most and if done carefully, will cost a few euros. Just money for the pleasure of falling into the irresistible temptation of seeing if the new thing can work better. If today it will be better than yesterday. Faster, more efficient, more exciting.