So how do we know the user’s search patterns?
Posted: Tue Jan 07, 2025 6:31 am
Under normal circumstances, we may think of some keywords to focus on, including brand, products or services that need to be promoted, and the content of the website. These are ideal original keywords (Seed Keywords) that can help you get started and conduct in-depth research. . Entering these original keywords into Google Keyword Planner or other professional keyword research tools will show the average monthly search volume and more related terms. In the process, you will also occasionally find some that you may have missed from the beginning. Potential keywords, frequently asked questions and other related topics will inspire you with new ideas in keyword marketing.
At the same time, it should be noted that when conducting keyword analysis, you will find that their search volumes may be quite different.
Although higher search volume represents more frequent usage, in some cases using lower search volume keywords can be advantageous due to reduced competition.
Brands with a large amount of resources usually find it easier usa whatsapp to obtain high-traffic keywords. If they blindly pursue the same keywords and obtain their rankings, they may invest excessive time and resources in vain; in addition, low traffic may also represent their Due to the uneven relevance, using these keywords may lead irrelevant non-target users to the website.
Therefore, use long-tail keywords to get a balance.
It's great to have keywords that consistently command 50,000 searches per month, but in reality these frequently contested keywords are only a small portion of the searches on the web. The birth of long-tail keywords is to avoid these resource wars in the search engine world: use marketers’ understanding of target customers to completely transform users’ search intentions into detailed, lower-competition keywords, thereby more accurately attracting They visit. Because they can match users' search intentions relatively specifically, long-tail keywords with low search volume can bring high conversion rates. For example, people who search for "Japanese restaurant" are likely to be browsing purely, while people who search for "weekend Japanese food" can bring high conversion rates. Those who receive “restaurant discounts” are more likely to consume!
At the same time, it should be noted that when conducting keyword analysis, you will find that their search volumes may be quite different.
Although higher search volume represents more frequent usage, in some cases using lower search volume keywords can be advantageous due to reduced competition.
Brands with a large amount of resources usually find it easier usa whatsapp to obtain high-traffic keywords. If they blindly pursue the same keywords and obtain their rankings, they may invest excessive time and resources in vain; in addition, low traffic may also represent their Due to the uneven relevance, using these keywords may lead irrelevant non-target users to the website.
Therefore, use long-tail keywords to get a balance.
It's great to have keywords that consistently command 50,000 searches per month, but in reality these frequently contested keywords are only a small portion of the searches on the web. The birth of long-tail keywords is to avoid these resource wars in the search engine world: use marketers’ understanding of target customers to completely transform users’ search intentions into detailed, lower-competition keywords, thereby more accurately attracting They visit. Because they can match users' search intentions relatively specifically, long-tail keywords with low search volume can bring high conversion rates. For example, people who search for "Japanese restaurant" are likely to be browsing purely, while people who search for "weekend Japanese food" can bring high conversion rates. Those who receive “restaurant discounts” are more likely to consume!