Try to stay on top of your search results
Posted: Tue Jan 07, 2025 6:31 am
Most marketers believe in search engine optimization as a way to keep their brand visible. But it’s also a necessary tool to minimize the visibility of unenthusiastic press and brand-related content. You want your company page to appear first when your company name is searched for on search engines. After all, the number one result on search engine results pages gets over 30% of all clicks, and customers are 10 times more likely to click on the first search result than other pages. Use an incognito window to keep tabs on your brand’s search results so you can see what consumers are seeing.
Competitors may bid on your branded keywords to get their information listed first, so you may need to bid on your own keywords to maintain the top spot. For example, when you Google Taskade, the top results are all about the croatia number data company, including its main page, social media, business page, and positive reviews. On the other hand, the top result is a paid ad from a direct competitor when you Google Trello on Monday. Even if a potential consumer starts searching for Trello, they may decide to go with Monday because it’s the top search result.
Another way to get better search results is to encourage satisfied consumers to leave positive reviews on rating websites. This improves your average rating, which is what potential consumers see before they click through to individual reviews.
5. Builds trust and credibility
The internet, especially social media platforms, allows customers to give their opinions on anything. People tend to buy from brands that they trust. Trust is essential for any business. That is why businesses need to find ways to gain the trust of their customers. One of the best ways to do this is to avoid receiving negative reviews. No customer wants to associate with a company that is viewed negatively by the public.
Competitors may bid on your branded keywords to get their information listed first, so you may need to bid on your own keywords to maintain the top spot. For example, when you Google Taskade, the top results are all about the croatia number data company, including its main page, social media, business page, and positive reviews. On the other hand, the top result is a paid ad from a direct competitor when you Google Trello on Monday. Even if a potential consumer starts searching for Trello, they may decide to go with Monday because it’s the top search result.
Another way to get better search results is to encourage satisfied consumers to leave positive reviews on rating websites. This improves your average rating, which is what potential consumers see before they click through to individual reviews.
5. Builds trust and credibility
The internet, especially social media platforms, allows customers to give their opinions on anything. People tend to buy from brands that they trust. Trust is essential for any business. That is why businesses need to find ways to gain the trust of their customers. One of the best ways to do this is to avoid receiving negative reviews. No customer wants to associate with a company that is viewed negatively by the public.