Brands show their need for transformation to win over consumers
Posted: Tue Jan 07, 2025 6:19 am
The study “The Savvy Consumer: A New Mindset”, by Samy Alliance, is based on a social listening exercise on consumer concerns on social networks, in order to illustrate new trends in consumption and the guidelines that brands must follow to build positive relationships with buyers, society and the planet.
In this way, savings, conscious and digital consumption, generative artificial intelligence and advertising innovation become the keys on which the transformation of brands to meet the new needs of the market is based.
However, the current situation has germany number screening also marked the relationship between consumers and brands in a general way, which makes it clear that companies need to transform their marketing strategy to ensure a new relationship with their audiences.
Consumers value sustainability
Sustainability remains particularly important to consumers, with conversations about the topic on social media up 32% year-over-year . Sustainability is a top priority for Spanish consumers, particularly among Millennials and members of Generation Z.
In this way, savings, conscious and digital consumption, generative artificial intelligence and advertising innovation become the keys on which the transformation of brands to meet the new needs of the market is based.
However, the current situation has germany number screening also marked the relationship between consumers and brands in a general way, which makes it clear that companies need to transform their marketing strategy to ensure a new relationship with their audiences.
Consumers value sustainability
Sustainability remains particularly important to consumers, with conversations about the topic on social media up 32% year-over-year . Sustainability is a top priority for Spanish consumers, particularly among Millennials and members of Generation Z.